Hats Off to the Races

Molly Sims wears GREY GOOSE(R) Vodka hat at the Kentucky Derby. (PRNewsFoto/GREY GOOSE Vodka, Lasko Photography 2008) MIAMI, FL UNITED STATES 05/04/2008

4 May 2008 16:11 Africa/Lagos


Hats Off to the Races

Molly Sims wears Kentucky Derby Hat for GREY GOOSE(R) Vodka

MIAMI, May 4 /PRNewswire/ --

GREY GOOSE(R), the "World's Best Tasting Vodka," joined forces with renowned American hat designer, Eric Javits, to create a chic and sophisticated hat worn exclusively at the 134th running of the Kentucky Derby on Saturday, May 3rd at Churchill Downs.


(Photo: http://www.newscom.com/cgi-bin/prnh/20080504/NYSU002 )


Kentucky native, actress and model, Molly Sims, returned to her roots to lend support by donning and autographing the custom-designed hat. Sims who has appeared in Crossing Jordan, Las Vegas, and the soon to be released, Yes Man, was joined by her parents. The hat is up for auction on the Clothes Off Our Back Foundation website (www.clothesoffourback.org) with 100% of the proceeds benefiting The Barnstable-Brown Foundation to support diabetes research. In addition, Sims was a guest at the 20th Annual Barnstable-Brown Gala, sponsored by Grey Goose Vodka on the eve of the Kentucky Derby


"We are proud to have a talented actress like Molly Sims represent us in this charitable cause," said Monsell Darville, VP and Group Director for GREY GOOSE Vodka. "Her talent, style and sophistication create synergy for the brand and reinforces our support of thoroughbred racing."


The GREY GOOSE Vodka designer hat is a one-of-a-kind creation sashed with silk chiffon with shades of French blue which is signature to the brand. Both hatbox and hat are autographed by the designer, Eric Javits and actress, Molly Sims.


"I am excited to support GREY GOOSE Vodka's dedication to charity by wearing this one-of-a-kind hat. Growing up in Kentucky, I have always been a fan of the Derby and it was great to return home," said Sims.


For the fourth year, critically acclaimed designer, Eric Javits, brings his brilliant designs and inspiration to the creation of the GREY GOOSE Vodka hat for a good cause. Javits' creation marries the cool excitement of GREY GOOSE Vodka with Audrey Hepburn's character in the film Breakfast at Tiffany's. "Holly Golightly was the original 'it girl'; she is self invented, living life to the fullest, and always expressing her individuality with a timeless and glamorous sense of style!" Javits exclaimed.


The GREY GOOSE Vodka designer hat is up for auction beginning May 3 through May 19 on www.clothesoffourback.org. The winning bidder will receive the unique designer hat that can be worn in style at the Kentucky Derby for years to come!


About GREY GOOSE(R) Vodka


Blended and bottled in the celebrated Cognac region of Western France, GREY GOOSE Vodka is truly a unique offering. Every element that goes into its production ensures that GREY GOOSE Vodka stands alone as the "World's Best Tasting Vodka." The 80 proof super-premium spirit is packaged in beautiful frosted glass bottles, with a clear window in the shape of a Grey Goose silhouette that allows a peek at the flight of the Grey Goose across the majestic Massif Central Mountains. Each bottle is sealed with a cork stopper and an elegant foil closure. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron flavored vodkas.


About Eric Javits


The Eric Javits look is instantly recognizable for its down to earth glamour. His trademark is elegance with gentility married to function. Eric's best known for his use of top of the line and innovative fabrications, as well as his original design style. His pieces charm, endure and are fun to wear. Uncompromising design and intelligent luxury are the hallmark of the Eric Javits brand.


About The Barnstable-Brown Foundation


The Barnstable-Brown Foundation raises funds for diabetes research through its internationally known Kentucky Derby party, the Barnstable Brown Gala. The foundation is led by Patricia Barnstable Brown; her son, Christopher Barnstable Brown; her sister, Priscilla Lee Barnstable; and her mother, Wilma Haverly Barnstable. The late David E. Brown, husband of Patricia Barnstable Brown, was the inspiration behind the gala. He died July 31, 2003, after a long battle with diabetes.


The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, and GREY GOOSE Le Citron flavored vodkas.


GREY GOOSE(R) Vodka
SIP RESPONSIBLY
www.GREYGOOSE.com


GREY GOOSE AND GREY GOOSE AND DESIGN ARE REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, MIAMI, FL. VODKA AND FLAVORED VODKAS EACH 40% ALC. BY VOL. - DISTILLED FROM WHEAT.


Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080504/NYSU002
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN2
PRN Photo Desk, photodesk@prnewswire.com
Source: GREY GOOSE Vodka

CONTACT: Amanda Schilt, +1-917-351-8661, aschilt@hs-pr.com, or Kitty
Gabal, +1-917-351-8673, kgabal@hs-pr.com, both of Harrison & Shriftman


Web site: Clothesoffourback.org
Grey Goose