Monday, April 29, 2013

Nollywood Mirror: Before Our Eyes






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Sunday, April 28, 2013

Omotola Jalade-Ekeinde, Queen of Nollywood



The world’s most productive English-language film industry is not Hollywood but Nollywood. The teeming Nigerian cinema grinds out some 2,500 movies a year, mostly direct-to-DVD quickies mixing melodrama, music and an evangelical Christian spin. (Think Bollywood via Tyler Perry.) Employing a million Nigerians, Nollywood enthralls millions more who come for the thrills, the uplift and the artful agitations of Omotola Jalade-Ekeinde — the Queen of Nollywood.

~ By Richard Corliss. April 18, 2013.
Corliss is TIME’s movie critic.




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Saturday, April 27, 2013

Have You Seen Her?










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Tuesday, April 23, 2013

Flora Suya at the 2013 Africa Movie Academy Awards in Nigeria


Ekenyerengozi Michael Chima, aka "Orikinla Osinachi" with Malawian beauties Flora Suya (in Afro), one of the nominees for the Best Actress in a Leading Role for her movie "Last Fishing Boat" which won the AMAA 2013 Prize For Achievement In Soundtrack and Thelma.

See full story on TALK OF THE TOWN By Orikinla.







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Wednesday, April 17, 2013

Beyoncé Is Hotter Than Summer in H&M Print Campaign



Click here for more photos.







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Monday, April 15, 2013

14 Royal Rules of How to Be a Modern-Day Princess



15 Apr 2013 13:35 Africa/Lagos

How to Be a Modern-Day Princess: Fourteen Royal Rules

Just in Time for National Princess Week (April 21-27), Princess Ivana Pignatelli Aragona Cortes Shares What She's Learned about What it Means to Live a Royal Life in the Modern World

LOS ANGELES, April 15, 2013 /PRNewswire/ -- The word "princess" has been hijacked by girls who are, to some degree, spoiled, selfish, and self-centered. While these young (and in some cases, not-so-young) women don't have bad intentions, they've given the term "princess" something of a bad name.

But strictly speaking, that definition isn't right. Ivana Pignatelli Aragona Cortes knows what the word "princess" really means…because she is one.

"Coming from a family of modest means, I never thought I would grow up to become a princess," confides Ivana, who is a featured blogger at Modern Mom, founder of Princess Ivana—The Modern Princess, and co-author of the upcoming book A Simple Guide to Pregnancy & Baby's First Year. "Imagine my surprise when I found out that the funny, intelligent, and handsome Italian guy I was dating during college at Pepperdine was a prince!"

Specifically, Ivana's now-husband, Adriano, is prince of the Holy Roman Empire. Over the years, she has defined for herself exactly what it means to be a modern princess.

Ivana shares some princess rules that will enhance every woman's life, whether she's in charge of a throne room, a boardroom, a playroom, or anything in between:

  1. Take care of your inner sparkle. Take care of yourself so that your inner sparkle stays polished (and work to cultivate someone else's sparkle)!
  2. Keep an eye out for villains. Not everyone will have your best interests at heart. Others may want to take what's yours, hurt the people you love, or limit your opportunities.
  3. Don't let peas stay under the mattress. "Peas" are the things that keep us up at night: our worries, concerns, and frustrations. Don't leave these irritations under the mattress. Be proactive and deal with them so that you can sleep soundly!
  4. Poisoned apples are a fact of life. There will always be obstacles in between where you are now and where you want to be.
  5. Fairy godmothers are real. They come in the shape of best friends, who can turn your mood around, make you feel like royalty, and help you accomplish things you thought were impossible.
  6. Make good deeds a part of everyday life. Be generous with your time, energy, and resources. Support the causes you care about. Feel and accept a responsibility to make a positive difference in the lives of your family, friends, coworkers, and others. A compliment or smile counts!
  7. Always whistle while you work. People are more attracted to happy, cheerful individuals—not to complainers and grumblers. Plus, a good attitude really does make work go by faster!
  8. Dress the part when you can. While the clothes don't make the princess (just ask Cinderella and Snow White!), you should take pride in your appearance.
  9. Wear your imaginary tiara. It's a powerful thing. Even if others can't see it, it lets a modern princess know that she is full of dignity and worthy of respect.
  10. Know how to throw a tea party. Be familiar with the basics of etiquette and politeness. Etiquette isn't about showing other people how sophisticated you are. It's about knowing how to make them feel welcome, special, and valued.
  11. Treat your home like a castle. Your home should be a place where you feel comfortable, content, and safe. It's not about how big your home is or how expensive the furnishings are.
  12. Stand up straight. Good posture makes you look more capable, confident, and attractive. It makes you feel that way too!
  13. Your carriage does not define you. It doesn't matter whether a princess is riding in a golden carriage or a giant pumpkin. Worth is determined by what she does and who she is.
  14. Know how to address an audience. Don't depend on other people to deliver your ideas.
"The things that 'make' a modern-day princess are the same things that 'make' a balanced, successful, and respected modern-day woman," Ivana concludes. "Live by these guidelines, and you will experience more fulfilling relationships, stronger purpose, and a values-centered life!"

About Princess Ivana:
Ivana is the author of the upcoming book A Simple Guide to Pregnancy & Baby's First Year, which was cowritten with her mother, Magdalene Smith, and her sister, Marisa Smith.


SOURCE Princess Ivana

CONTACT: Dottie DeHart, 828-325-4966, Dottiedehart@dehartandcompany.com

Web Site: http://www.princessivana.com







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Thursday, April 11, 2013

My Dear, Technology Cannot Disconnect My Personal Relationship With You





Disconnect: A New Movie Sounds the Alarm About Our Hyper-Connected Lives.
~ Arianna Huffington, President and Editor-in-Chief at The Huffington Post Media Group.



Technology cannot disconnect me from my personal relationships.
I don't look at the computer at home after work. And this is my choice.
My laptop is my news desk or story board and not rendezvous. And cannot replace unwinding at the club or local pub.

From the street to the internet the heart still beats from our brains and not from our computers.

I don't blame technology for our distractions, but ourselves, because we made technology and technology did not make us and so like the light bulb, radio and TV, we can always turn it on or turn it off. What causes addiction to technology are not the tools and toys (gadgets), but our defeatism and escapism. Like blogging to me is another form of writing and social networking is the new Pen Pal. So, no matter how absorbing technology may be, you have the power to use it as a tool or a toy to even enhance your interpersonal communication and boost your intimate and corporate relationships with others and use technology to break down all barriers and limits of communication which is what we are doing here anyway and if we can get multiple orgasms from mobile phone sex, then technology cannot stop us from having our best life now. Man made the machine, the machine did not make man. Enjoy.


~ By Ekenyerengozi Michael Chima







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The Romance of Pure and True Love Is Not Selfish



Romance is not only about dating and Being Intimate with the opposite sex.
The most beautiful and wonderful romance is the natural expression of pure and true love like the little child who insists to her parents that she must stop by my office whenever they are passing by to greet me and she been doing so for over a year now and she is just a two-year old child.

Then little school children on their way from school stopping by to sit in front of my office to rest for a while before going on home on foot without anyone escorting them and the oldest is only five and the youngest who is only two is calling me "Uncle Mike" and believe it or not, I don't know him and only God knows how he knew my first name.
Sometimes, they ask me for nothing else, but water to drink. They always feel safe in my company and I don't even know their parents or where they live.

Yesterday was Cynthia's birthday and she just told me same day, because I did not know and never asked even though I have known her for over 8 years and she is over 26. So, I found time to sneak out of the office to the ARK of TILLY'S THNZ at 6 Onayade Street, Fadeyi, Lagos, to buy her two special gifts as her birthday present and she was surprised, because I never told her that I would get her a birthday present.
Personally I prefer giving gifts to totally strangers, because I feel embarrassed when people I know gossip about my gifts.
"Please, don't tell anyone. Just thank God."
If making people happy makes you happy, please enjoy doing so as often as you can.
There is no where pure and true love is expressed than in being happy and making others happy too.
Your smiles can take you even beyond a journey of a thousand miles.

Personally I don't go out of my way to befriend and date any girl or woman, because to me personal relationships are very selfish and I am by nature a selfless person.
A girlfriend wants to monopolize you to only herself and frowns whenever she sees you giving presents to another girl.
I would prefer to give gifts to a girl I am not even dating.
Do it for love and not because you want something in return.

Like buying Shawarma for the poor young woman who asked for it, because she had not tasted it before.
Like giving some startup cash to the aging woman who sweeps the surroundings of the office and also giving her all the empty plastic water bottles she sells to make ends meet.

The greatest romance is expressed in doing good to make people happy, because happiness shared is doubled.

Don't buy a pretty girl a present and have an instant Attention. grin
There was an ex-girlfriend who loved me and she never even asked for a glass of water the two times she visited me and we made love. And she never asked for any favour afterwards, just for me to love her.
But a young woman in her late teens I have never met or seen before and who just stumbled on my phone number is already claiming to be in love and already asking for a laptop and smart phone!
Another one who thinks she is the sexiest woman alive is asking for an expensive smart phone when her family is struggling to even have three square meals a day.
She is 22.
But there is a 21-year-old who is not asking me for anything, but brainstorming with me to publish and launch an international magazine this summer. And the romance between us is not to be a sponger but a partner in progress.
Which one do you think would make a more responsible girlfriend?

The girl who loves you more respects you more.
Not the one who respects you less when you don't give in to her selfish demands.

Lust is moved by the passion of what our eyes see, but love is born by the passion of what our mind thinks in harmony with life.

"Love looks not with eyes, but with the mind".
~ William Shakespeare.


~ By Orikinla Osinachi

© Orikinla Osinachi. 2013. No reproduction in any format of media without the authorization and permission of the copyright owner and publisher.

About the Author:
Ekenyerengozi Michael Chima, aka "Orikinla Osinachi", is a prize winning Nigerian writer, most prolific African blogger and author of Children of Heaven, Sleepless Night, Scarlet Tears of London, Bye, Bye Mugabe, In the House of Dogs, Diary of the Memory Keeper, The Prophet Lied, co-author of Naked Beauty and editor of The Language of True Love. He has written many articles, commentaries and news reports published by Technorati, Blogcritics, Huliq, Yahoo Voices, Shvoong, Gather, Huffington Post, Face2Face Africa, Black Film Maker, Nigeria Films and Modern Ghana. Michael Chima is also the Founder/Festival Director of the annual Eko International Film Festival and Founder/CEO of Screen Outdoor Open Air Cinema, member of the Projection Foundation promoting the Screen Naija One Village, One Cinema project in Nigeria, the most populous country in Africa and home of Nollywood, Africa's largest film industry of which he is a major stakeholder in movies and cinemas.

© Orikinla Osinachi. 2013. No reproduction in any format of media without the authorization and permission of the copyright owner and publisher.

















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Wednesday, April 10, 2013

The Duchess of Cambridge to Name Royal Princess


Her Royal Highness The Duchess of Cambridge will name Royal Princess on 13 June at a ceremony in Southampton. (PRNewsFoto/Princess Cruises).

9 Apr 2013 09:54 Africa/Lagos

The Duchess of Cambridge to Name Royal Princess
Ceremony Naming Princess Cruises' Newest Ship to Take Place June 13 in Southampton



LONDON, April 9, 2013 /PRNewswire/ -- Princess Cruises announces that Her Royal Highness The Duchess of Cambridge will name Royal Princess, the newest addition to the line's fleet. The ceremony at which The Duchess will name the ship will take place in Southampton on Thursday, June 13, and will be the highlight of week-long inaugural celebrations to welcome the vessel into service.



(Photo: http://photos.prnewswire.com/prnh/20130409/LA91093)

The spectacular ceremony will uphold British ship-naming traditions including the blessing, a performance by the Royal Marines Band and the pipers of the Irish Guards, together with contemporary highlights.

Alan Buckelew, the line's president and CEO said "It is a great honor for Princess Cruises that Her Royal Highness The Duchess of Cambridge has accepted our invitation to become the Godmother to Royal Princess. We are delighted that the Duchess will launch our new ship and can think of no better way to celebrate our company's British heritage and our commitment to the country."

Royal Princess will arrive at the Ocean Terminal in Southampton on Friday, June 7, where she will commence a series of events for customers and travel agents, including a special naming gala on the evening of Wednesday, June 12. The ship's inaugural celebrations will conclude with her maiden voyage on June 16.

The 3,600-passenger Royal Princess is a new-generation ship. Among the special features found on board will be a greatly expanded atrium, the social hub of the ship; an over-water SeaWalk, a top-deck glass-bottomed walkway extending 28 feet beyond the edge of the ship; plush private poolside cabanas that appear to be floating on water; the new Princess Live! television studio; the largest pastry shop at sea; a special Chef's Table Lumiere, a private dining experience that surrounds diners in a curtain of light; and balconies on all outside staterooms.

The inaugural period of Royal Princess also includes two short preview cruises prior to and following the naming. After her maiden voyage the ship will sail Grand Mediterranean cruises throughout the summer, followed by Eastern Caribbean cruises beginning in the autumn. More information and video previews of the ship are available at www.princess.com/royalprincess.

About Princess Cruises:

One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 17 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. A recognised leader in worldwide cruising, Princess Cruises carries 1.4 million passengers each year to destinations around the globe on cruises ranging in length from seven to 107 days. The company, formerly a division of P&O Princess Cruises, is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

SOURCE Princess Cruises

CONTACT: Karen Candy, +1-661-753-1540, kcandy@princesscruises.com

Web Site: http://www.princess.com







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Tuesday, April 09, 2013

Fashion Doesn’t Control Women, But Women Control Their Fashion



T.J.MAXX AND PARSONS PROFESSOR PAIR UP TO UNCOVER THE POWERFUL ROLE THAT FASHION PLAYS IN SELF-EXPRESSION



New study finds that fashion doesn’t control women, but women control their fashion, using it as a tool to express themselves

FRAMINGHAM, MA (April 9, 2013) /PRNewswire/ — Prepare to strike the phrase “fashion victim” from your vocabulary. A new study from T.J.Maxx, one of the nation’s leading off-price retailers, in partnership with Dr. Hazel Clark, Research Chair of Fashion at Parsons The New School for Design, discovered that 87 percent of women said they are not controlled by fashion, but that they control fashion, using it as a tool to express their personality (77 percent) and individuality (74 percent).

Findings show that women are not confined by trends or siloed by style profiles. They are taking fashion into their own hands, with more than half of women (55 percent) interpreting trends to make them their own. They are fashion chameleons – on average, describing their personal style using four different profiles, transforming from classic and conservative to unique and artsy at the crack of a closet door. In fact, nearly two-thirds (63 percent) of women who described their personal style as classic also continued to describe themselves as trendy and stylish.

It’s no wonder 77 percent of women said they want more options to express themselves. But one thing remains consistent – they prioritize quality items (38 percent) and great prices (45 percent) when building their personal style palette.

“Findings clearly show that women are feeling empowered by fashion, not confined by it. They see it as a creative outlet that allows them to express who they are, not what’s on the runway or a mannequin,” said Dr. Clark. “They aren’t looking for some cookie-cutter approach to shopping or to copy a head-to-toe look. They turn to stores like T.J.Maxx to feel in control of their fashion choices and find top quality pieces at great prices, giving them more options to self-express.”

PERSONAL STYLE POSSIBILITIES
Ultimately, personal style is just that – it’s personal, with 88 percent of women agreeing that they dress for themselves, not for others, and only a quarter of women saying they dress to “fit in.” Personal style impacts more than just how women look, with 91 percent of women agreeing with the statement “when I look good, I feel good.” Which may explain why more than two-thirds of women (69 percent) enjoy the art of getting dressed, viewing it as a creative outlet and something instinctual and natural. And, when they achieve that desired look they feel confident (44 percent) and satisfied (21 percent).

“Fashion can speak volumes, which is why I spend time getting to know my clients, so that I can select pieces that truly reflect their individuality and give them that added confidence on the red carpet,” said Fashion Stylist Leslie Fremar, whose client list includes Charlize Theron, Scarlett Johansson, Reese Witherspoon and Julianne Moore. “Places like T.J.Maxx serve as a playground of possibilities filled with the great quality, designer items at incredible prices, so that they have more opportunities to express their various personal style personas.”

T.J.Maxx is also inviting women to show what inspires their personal style, asking them to put together a self-expression Pinterest board for a chance to win a $1000 shopping spree with T.J.Maxx Style Scout Helena Glazer of fashion blog Brooklyn Blonde in New York City. For more information and to enter the MaxxExpression Pinterest Contest for your chance to win, visit: tjmaxx.com/maxx

ABOUT THE STUDY
All statistics are a result of the February – March 2013 survey conducted by Braun Research, a strategic communication research consulting firm. The survey was completed by 1,000 women between the ages of 18-54 and the results can be viewed in the illustrated infographic here.

ABOUT T.J.MAXX
Since its first store opening in 1977, T.J.Maxx has helped customers maximize their budgets by offering the same on-trend, in season, first quality merchandise as department and specialty stores, but for much less. When shoppers compare price tags they will find that T.J.Maxx offers value that goes beyond just a low price. Every item on the rack offers consumers the combination of high quality, current season designer merchandise at unbelievable values. T.J.Maxx is the nation’s largest off-price retailer, with more than 1,000 stores spanning 49 states and Puerto Rico. For fashion tips, style alerts and more, visit Facebook at facebook.com/tjmaxx, Twitter at @tjmaxx and Pinterest at pinterest.com/tjmaxx. For more fashion news and images, visit our newsroom at media.marshallstjmaxx.com.

ABOUT THE MAXXEXPRESSION PINTEREST CONTEST
NO PURCHASE NECESSARY; Contest begins at 12:00:00 a.m. EST on April 9, 2013 and ends at 11:59:59 p.m. EST on May 7, 2013; open only to legal U.S. residents of the 50 United States and D.C. who are 18 years old or older and not a minor; see Official Rules at TJMaxx.com/pinterest-rules for additional eligibility restrictions, prize descriptions/restrictions/values, odds, and complete details; limit one (1) entry per person; void where prohibited. Sponsor: The TJX Companies, Inc.

###

Media Contact:

Mara Hershkowitz
Edelman
Office: 212-642-7756
Mara.Hershkowitz@edelman.com







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African Fashion Beauty, Cynthia Agiande


Cynthia Agiande looking so beautiful last Saturday going for a wedding.

As far as I am concerned African haute couture remains the most beautiful in the world of fashion.
The beauty is not even lost in simplicity.
African women in African headscarves alone make heads to turn on the street, red carpet and runway 24/7.

African beauty comes with dignity and nobility of royalty like Cynthia Agiande looking like a true African Princess in her beautiful shinning yellow African head wrap/head-tie "Gele" and yellow gown as she stepped out gracefully last Saturday April 6, 2013, for the wedding of one of her friends in Lagos, Nigeria.

Photographer: Orikinla Osinachi.
© Orikinla Osinachi. 2013. No reproduction in any format of media without the authorization and permission of the copyright owner and publisher.

Discover how to be black and beautiful from the following books:






















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Sunday, April 07, 2013

Have You Seen the Best Nigerian Family Movie?



Champions of Our Time has been rated the best Nigerian family movie so far and the multiple awards it has won is enough to prove that this is a must see Nollywood movie.



Champions of Our Time tells the extraordinary story of two exceptionally brilliant young girls from opposing ends of the social spectrum. They both nurse ambitions of becoming the next winner of the prestigious St. Flairs Foundation Quiz Competition. However, their quest unravels a web of intrigue, high-stakes politicking, corruption in high places, and a culture of neglect and discrimination against the physically challenged amongst us. Suspense-wrapped scenes in the movie showed how far the players went to achieve their dreams in the face of seemingly insurmountable odds.

The screenplay was written by the award winning screenwriter Chidi Nwokeabia and directed by award winning filmmaker Mak Kusare and Charles Inojie.

The movie is a production of Macnuel Productions Limited in Nigeria and starring top Nollywood stars Segun Arinze, Joke Silva-Jacob, Ngozi Ezeonu, Ejike Asiegbu, Ayo Adesanya, Charles Inojie, (Introducing) Treasure Obasi and Feyisola Ewulomi, Paul Adams, Ejike Metu and others.

WHERE TO GET DVD OF CHAMPIONS OF OUR TIME.

1. Denziot integrated & logistics ltd
7b Fatai kaffo Crescent Agungi
Tel: 07068876224, 08023160533

2. Pa Global .int'l ltd
11b ebimpejo lane, idumota
Tel: 08035629243

3. John C.D
Ikeja Under Bridge, Ikeja
Tel: 08059857466

4. Bayo clef entertainment stores
Shoprite surulere
Tel: 08029448599

5. Christian video store
1 aguda b/stop ogba
Tel: 07060825304

6. The hub media store
The palms shopping mall
Lekki, lagos
Tel: 018131268
7. The hub media store
Kwara mall, Illorin
Kwara state

8. The hub media store
Polo park shopping mall
Enugu, Enugu state.

9. Dream store
103 ojuelegba road, ojuelegba
Tel: 018778449

10. Lastdon int'l investment ltd
Block b40 shop 2 wuse market, Abuja
Tel: O8035047801

11. Edu Home Entertainment
4 onee road GRA phase 2, Port Harcourt
Tel: 08035517918

12. Divine Grace Global int'l
Shop 29b uupstairs , VP Plaza
Alaba int'l market, OJo Lagos
08033774615,07082193832
Divinegraceglobalint'l@gmail.com







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Friday, April 05, 2013

Employees Compete To Win Their Own Food Franchise In New Food Network Series Giving You The Business


Walter Bond and Contestants from Famous Famiglia in Food Network's Giving You The Business.

Employees Unknowingly Compete To Win Their Own Food Franchise In New Food Network Series Giving You The Business

One-Hour Series Premieres Thursday, April 25th at 10pm ET/PT

NEW YORK, April 3, 2013 /PRNewswire/ -- Employees with qualities that make 'the perfect recipe for success' are hand-selected by the CEO of their company in Food Network's new series Giving You The Business to vie for the chance to win their own food franchise with an unexpected twist – they don't know a thing about it! Personally chosen for their loyalty and hard work, these employees are secretly entered into hidden-camera challenges that test their skills, honesty and ability to handle difficult situations that are typical in day-to-day management. Based on their actions and decision-making and judged by their company's CEO, one winner will be awarded their own franchise. Giving You The Business premieres on Thursday, April 25 th at 10pm ET/PT and is hosted by former NBA player and franchise owner Walter Bond.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/58437-food-network-new-series-giving-you-the-business

(Photo: http://photos.prnewswire.com/prnh/20130403/MM78162 )

In the premiere episode, four Famous Famiglia employees from across the country are secretly put to the test in a series of outrageous challenges designed to test their management skills. Hidden cameras capture their every move at the company's busiest Manhattan pizzeria, and the winner will be awarded their own franchise. Franchises featured in upcoming episodes include: 16 Handles, Freshii, Jersey Mike's Subs, La Prep, Muscle Maker Grill, Saladworks, Topper's Pizza and Wok Box.

Walter Bond uses what he learned on the basketball court and franchise world in his many speaking engagements around the country, discussing how to excel in business with owners and employees. He is a former NBA athlete who rose from being a reserve player coming off the bench to becoming the first rookie-free agent to start for the Dallas Mavericks. This journey provides the foundation for the principles he teaches to empower people in their own lives. Today he is recognized as one of the world's preeminent experts on personal accountability. Walter has impacted hundreds of thousands of people in his rapid rise to the top of the speaking industry.

Giving You The Business is produced by Cineflix.

FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.5 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com) and Cooking Channel (www.cookingchanneltv.com), is the manager and general partner.

SOURCE Food Network

CONTACT: Lauren Sklar, 646-336-3745, lsklar@foodnetwork.com

Web Site: http://www.foodnetwork.com







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Why Do People Readily Cheat and Lie To Those They Love?



5 Apr 2013 15:07 Africa/Lagos

Why people and managers cheat when the stakes are low

CHICAGO, April 5, 2013 /PRNewswire-USNewswire/ -- Why do people readily cheat and lie to those they love? The Wall Street Journal recently ran a story describing the "little lies spouses tell." Individuals engage in such behavior in order to provide a protective buffer for their partner or to preserve their happiness. Now researchers at Emory University, the Wharton School, and the University of Illinois at Urbana-Champaign have identified the same behavior among managers in organizations. However, the reasons for this behavior are slightly different. These researchers found that managers are more likely to cheat their business partner when the stakes are low and when there is a close relationship in place.

(Logo: http://photos.prnewswire.com/prnh/20111102/DC96044LOGO)

Why is this? They found that when the stakes are low, there is a tendency to shift away from a cold calculation of cost-benefit reasoning (e.g., will I get a big payoff from lying) to fuzzier forms of reasoning, which they call "moral malleability." This occurs because individuals and managers who have developed a sense of rapport and understanding between them will tend to evaluate their transactions in more than just economic terms; in other words, they reason that a little opportunism is probably not so bad after all. So an individual might convince him or herself that the lying or cheating is really not so bad (the consequences and pain are low), the act is victimless, or the partner would not really mind. They may even conclude that the partner already knows low levels of cheating are happening regularly and tacitly approves of this activity (and most likely engages in it themselves!).

Using a series of experiments, the researchers found that not only that the cheating and opportunism was not limited to hypothetical choices, but to actual monetary cheating against their partners.

The analysis appears in the April 2013 issue of the American Marketing Association's Journal of Marketing Research .

The implications of this study are enormous, since it has been widely taught in business schools and touted in the business press that building strong interpersonal relationships, rapport, and a sense of "we-ness" are a great way to limit your partner's opportunism. This research points to a dark side to this approach, highlighting the possibility that building such strong relationships may actually lead to more of the cheating and opportunism it was intended to limit.

About the AMA
About the American Marketing Association:
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Learn more at marketingpower.com.

Contact: Christopher Bartone – 312.542.9029 – cbartone@ama.org

SOURCE American Marketing Association

Web Site: http://www.marketingpower.com







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The Most Popular Nigerian Celebrity On Twitter



Pastor Chris Oyakhilome, one of the most charismatic televangelists in the world is the most followed Nigerian celebrity on Twitter with over one million followers, followed by the sensational hip hop singer Whizkid.

1. Pastor Chris Oyakhilome of Chris Embassy, famous televangelist, faith healer and author.
https://twitter.com/PastorChrisLive
1,150,714 Followers.

2. Whizkid, very young popular and sensational hip hop singer.
https://twitter.com/wizkidayo
532,339 Followers.

The Official Top 10 Most Popular Nigerian Celebrities On Twitter, Spring 2013 include D’Banj, Don Jazzy, 2Face Idibia, Davido, Genevieve Nnaji, Peter Okoye of PSquare, Basketmouth and Tonto Dike.

See all the stats and photographs on TALK OF THE TOWN By Orikinla.

About the Most Popular Nigerian Celebrity on Twitter
Through an anointed ministry spanning over 25 years, Pastor, teacher, healing minister, television host and bestselling author Pastor Chris Oyakhilome, (PhD) has helped millions experience a victorious and purposeful life in God’s word. He is the author of the bestseller Rhapsody of Realities, the number one daily devotional around the world, which he co-authored with his wife Rev. Anita Oyakhilome. Several millions of copies of the best-selling daily devotional and Bible-study guide have been distributed in over 160 countries in over 148 languages of the world including Afrikaans, Arabic, Cantonese, Croatian, Dutch, English, Finnish, French, German, Hindi, Icelandic, Italian, Mandarin, Myanmar, Portuguese, Russian, Spanish, Swahili...and still counting! New languages are added regularly, making the devotional accessible to many more in different parts of the globe, thus bringing the richness of God’s Word into their lives. Little wonder the devotional, oftentimes, is referred to as the, “Messenger Angel”.

Presiding over an ever-widening network of Christ Embassy Churches and campus fellowships on all five continents, Pastor Chris also pastors one of the largest congregations in Africa. He holds massive teaching and healing crusades like the Higher Life conference and Night of Bliss with crowds of over 3.5 million in a single night's event.









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