Saturday, September 15, 2007

Watch The EMMY AWARDS Live On Sunday & Make Broadcast History on the EMMY(R) Red Carpet Hollyscoop TV Teams with to Become First Online Media Outlet to Broadcast LIVE and Interactive Call-In Show from TV's Biggest Award Celebration.

LOS ANGELES, Sept. 14 /PRNewswire/ --, a popular online media outlet bringing millions of fans up-to-the minute celebrity, entertainment and fashion news, has announced today that they have teamed up with, a premiere social broadcasting network, to mark the first time in history that an online entertainment website will broadcast LIVE, interactively from the EMMY(R) AWARDS Red Carpet this Sunday, September 16, 2007.Hollyscoop's Interactive coverage of the 2007 Emmy(R) Awards, hosted by the Academy of Television Arts & Sciences, will kick off this Sunday at 2:30PM (PST), LIVE from the Shrine Auditorium in Los Angeles on both and

For the first time ever, will bring its viewers the action from the Red Carpet as it happens. Powered by technology - viewers will have the ability to call-in and ask questions of those being interviewed on the Red Carpet through's on-air talent, who will be plugged into an interactive module operated by Now Live Media. The LIVE call-in number for viewers and fans is 310-984-7600. was launched in 2006 by three LA native entertainment and fashion enthusiasts. What began as a blog run by Diana Magpapian, Nora Gasparian and Ani Esmailian, quickly grew into a hot fix for millions of entertainment and fashion news junkies from around the globe. Through deals with such popular online websites as YOUTUBE.COM, IMEEM.COM, LIVEVIDEO.COM and others, Hollyscoop's coverage reaches millions of eyeballs from around the world. Always ahead of the curve in the online media market, was the first to bring its fans video coverage from red carpet events, exclusive back stage access engagements, top fashion shows and celebrity exclusives. will once again make history this Sunday changing the way online entertainment news coverage is delivered forever.

For more information on and Hollyscoop TV, please visit

For additional information on Now Live Media, please visit Source:

CONTACT: Phil Viardo of VBX Group, +1-310-499-4848,,

for; or Crisel Ortiz of MSR Communications, +1-415-989-9000,, for
Web site: