Tuesday, October 04, 2011

Oh Baby! Introducing the Newest Face of the Gerber Generation

Eleven-month-old, Tate James Rosendahl wins 2011 Gerber Generation Photo Search!. (PRNewsFoto/Gerber)

4 Oct 2011 14:30 Africa/Lagos

Oh Baby! Introducing the Newest Face of the Gerber Generation

Missouri Tot "Tate" Becomes Gerber's Newest Ad Star, Wins $50,000 Scholarship

PR Newswire

FLORHAM PARK, N.J., Oct. 4, 2011

FLORHAM PARK, N.J., Oct. 4, 2011 /PRNewswire/ -- After reviewing more than 156,000 adorable little smiles and animated faces, Gerber has selected the winner of the 2011 Gerber Generation Photo Search! With his playful expression and dazzling blue eyes, 11-month-old Tate James Rosendahl from Springfield, Missouri was selected as the Grand Prize winner. As the newest face of the Gerber Generation, Tate will receive a $50,000 scholarship and will star in a Gerber print advertisement early next year.

(Photo: http://photos.prnewswire.com/prnh/20111004/SF79869)

"My first reaction was disbelief. Then I was so overwhelmed that I started to cry. I was just giddy, joyful and filled with so much gratitude that my son was blessed by such good fortune," says Tate's mom, Amy Jo Rosendahl, of her reaction when she was notified that her son had won. "Having this generous scholarship to put away for Tate's education now lifts a huge financial burden off of our shoulders. We're just so proud of our little guy."

Hosted on Gerber's Facebook page, www.facebook.com/Gerber, parents could enter their child into the photo search by uploading a picture under the appropriate Start Healthy, Stay Healthy™ Milestone during the six-week entry period. The contest received enormous interest as Gerber's Facebook page saw a significant increase in "Likes" from about 400,000 in May to more than 2.1 million in August. At the end of the entry period, a panel of Gerber Generation judges set out to find photos of children from birth to preschool that demonstrated charm, expressiveness and consistency with Gerber's heritage. The child's photo that best met these criteria was selected as the Grand Prize winner.

Already a fan of the Gerber Facebook page, Tate's mom entered her son after seeing the photo search announcement in her newsfeed. She thought it would be fun to see Tate's little round face in the classic Gerber circle so she uploaded a photo of him from when he was 6-months-old, which showed his fun and playful personality.

"With so many entries, I understood the possibility of winning was a long shot," said Rosendahl. "People always comment on Tate's sparkling blue eyes and tell me that he looks like a Gerber baby. I'm just overjoyed that he is the newest face of the Gerber Generation."

"We are thrilled to once again have seen such a tremendous response to the Gerber Generation Photo Search," says Cathy Abramski, Marketing Director, Nestle Infant Nutrition. "After reviewing the submissions, there is no doubt that there are an incredible number of adorable children that make up the Gerber Generation. We are excited to now work with Tate, who will help us continue to demonstrate our commitment to early childhood nutrition through our Gerber Generation communications campaign."

Along with the Grand Prize winner, six other Milestone winners will also receive an APPLE IPAD2* device and they will be featured on Gerber.com and the Gerber Facebook page. Milestone winners were determined based on Facebook fan votes. One winner was selected from each Start Healthy, Stay Healthy™ Milestone – Birth+, Supported Sitter, Sitter, Crawler, Toddler and Preschooler. To view the winners, visit apps.facebook.com/gerberphotosearch/winners.aspx.

Later this year, Tate and his parents will travel to New York City for his debut photo shoot. Tate's mom said that she is thrilled to have his little smile appear in magazines that her friends and family will see.

"What an awesome opportunity for our son Tate! What memorable stories we'll have to tell him when he's older," says Rosendahl.

To view photos of all Gerber Generation Photo Search entrants, visit apps.facebook.com/gerberphotosearch/.

About the Gerber Generation

The Gerber Generation marketing campaign was born to give a voice to today's children and their desire to live healthier lives. Gerber provides parents with products and resources for these children through its Start Healthy, Stay Healthy™ Nutrition System, which helps build healthy eating habits from birth through preschool.

About Nestle Nutrition and Gerber

Nestle Nutrition, part of Nestle S.A., a world leader in nutrition, health and wellness and is dedicated to infant, healthcare and performance nutrition, and weight management. Gerber Products Company, founded in 1928, officially joined the Nestle family on September 1, 2007. Nestle and Gerber's combined resources and scientific research expertise have enabled the company to become a worldwide leader in early childhood nutrition. Gerber produces more than 200 food products, all of which are a part of Nestle's proprietary Start Healthy, Stay Healthy™ integrated nutrition system. Start Healthy, Stay Healthy™ combines products, educational resources and services that are designed to help encourage the early establishment of healthy eating habits in children from birth to preschool.

For more information on Nestle Nutrition and Gerber, visit www.gerber.com.

*Apple and iPad 2 are trademarks of Apple Inc.


CONTACT: Aimee Knox of Publicis Consultants USA, +1-206-270-4627, aimee.knox@publicisconsultants.com; or David Mortazavi of Nestle Infant Nutrition, +1-973-593-7460, david.mortazavi@us.nestle.com

Web Site: http://www.gerber.com

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