Tuesday, October 04, 2011

Best Philly Sandwich Outside of Philly

Arby's(R) Introduces what Could be the Best Philly Sandwich Outside of Philly. (PRNewsFoto/Arby's Restaurant Group, Inc., Stephen Hamilton)
Arby's Restaurant Group, Inc. logo. (PRNewsFoto/Arby's Restaurant Group, Inc.)

PR Newswire

ATLANTA, Oct. 3, 2011

ATLANTA, Oct. 3, 2011 /PRNewswire/ -- There's no denying that Philadelphia is the undisputed cheesesteak capital of the world. Now all of those Philly sandwich lovers that can't make it to the City of Brotherly Love have something to get excited about. Arby's is introducing the new Ultimate Angus Philly and Arby's fans may agree that it's the best Philly sandwich...outside of Philadelphia, of course!

(Photo: http://photos.prnewswire.com/prnh/20111003/NY78424)

(Logo: http://photos.prnewswire.com/prnh/20110308/NY61283LOGO-b)

Arby's third sandwich in the Ultimate Angus Beef line features oven-roasted, USDA Choice Top Round Angus beef, thinly sliced in-store daily and served warm with Italian seasoning. It's topped with melted Swiss cheese, fire-roasted green bell peppers and onions and a tangy garlic aioli served on a toasted Italian-style roll.

"This is a tried and true favorite done Arby's style, and we think it's the best Philly outside of Philly," said Brian Kolodziej, Arby's Executive Chef. "Made with premium, thinly sliced and oven-roasted Angus beef, this sandwich is a cut above your garden variety Philly sandwich."

Arby's first introduced Angus beef, prized for its flavor and tenderness, to its menu nationwide in March 2011 with the Ultimate Angus Three Cheese & Bacon Sandwich, followed by the Ultimate Cool Angus Deli Sandwich and Wrap in June 2011. Arby's Angus beef is 94% lean, lightly seasoned with a delicious balance of cracked black pepper, garlic, salt and onion, then slowly roasted to a perfect medium rare and sliced thin.

The sandwich is featured in a new national commercial that was filmed in Philadelphia, starring Philly locals, Arby's spokesperson, R.B., and Andy Johnson, the winner of Arby's National Casting Call Video Contest.

The new Ultimate Angus Philly is available nationwide. To learn more about the Ultimate Angus Philly, check out Executive Chef Brian Kolodziej's blog at http://blog.arbys.com/. For more information about Arby's, please visit www.arbys.com, http://www.facebook.com/arbys and http://twitter.com/Arbys.

About Arby's Restaurant Group, Inc.

Atlanta-based Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,600 restaurants systemwide. In addition to its classic Roast Beef and Beef 'n Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby's is also known for its deli-style Market Fresh® line of sandwiches, wraps and salads, Curly Fries and Jamocha Shakes. The latest news includes the 2011 introduction of Arby's first premium Angus beef menu line called Ultimate Angus. To learn more about Arby's, please visit www.arbys.com.

SOURCE Arby's Restaurant Group, Inc.

CONTACT: Cathie Koch, Arby's Restaurant Group, Inc., +1-678-514-4147, ckoch@arbys.com

Web Site: http://www.arbys.com

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