Wednesday, October 12, 2011

Demi Moore Returns as Face of Ann Taylor’s 2011 Holiday Campaign

Demi Moore returns as the face of Ann Taylor’s Holiday 2011 campaign wearing the brand’s Refined Tuxedo Shirt, Shimmery Sequin Scarf and Modern Slim Jeans

Demi Moore wears Ann Taylor’s Elegant Faux Fur Stole, Beaded Icicle Top, Winter Tweed Pant, Chandelier Necklace and Opulent Faux Fur Throw in the brand’s Holiday 2011 ad campaign

Demi Moore takes in the magical snow-filled scene on the set of Ann Taylor’s Holiday 2011 ad campaign photo shoot in Los Angeles

Demi Moore takes a break to peruse Ann Taylor’s Holiday 2011 lookbook while on set shooting the brand’s ad campaign in Los Angeles

Demi Moore and famed fashion photographer Norman Jean Roy collaborate for Ann Taylor’s Holiday 2011 ad campaign photo shoot in Los Angeles

NEW YORK, OCTOBER 12, 2011 /PRNewswire/ — Ann Taylor announces that world-renowned actress Demi Moore will return as the face of their Holiday 2011 campaign. Shot by famed fashion photographer Norman Jean Roy in studio in Los Angeles, the campaign is inspired by a Nordic winter wonderland and features Moore in the middle of a magical snow-filled scene capturing the joy, warmth and romance of the Holiday season.

Debuting in December magazines, the ads feature Moore wearing some of her favorite looks from the Holiday collection. One of the most prominent campaign images features a shot of Moore in an intricately beaded shell worn with a luxe faux chinchilla stole, a statement chandelier necklace, and tweed pants, capturing old Hollywood glamour through a modern lens. All items featured in the campaign will be available as of late October in Ann Taylor stores nationwide and on

“It has been a true pleasure to continue my collaboration with Ann Taylor,” said Moore. “The energy and enthusiasm behind the evolution of this iconic brand is remarkable, and being a part of that has been a wonderful creative experience. The new Ann Taylor is so chic, and I personally love their Holiday collection.”

Since Head Designer Lisa Axelson has been at the helm of Ann Taylor’s design team, the brand has become a favorite style destination for modern American women, and continues to attract some of the world’s most celebrated style icons as its biggest fans, including Katie Holmes, Heidi Klum, Naomi Watts, Cameron Diaz, Milla Jovovich, Rachel Bilson, Jessica Biel, Halle Berry, Jessica Alba, Tina Fey, Olivia Wilde, Sofia Vergara and more.

About Ann Taylor
Ann Taylor defines what it means to be chic, smart and sophisticated. Always relevant, always stylish—Ann Taylor offers beautiful, refined fashion designed for how women live today. Ann Taylor operates 266 stores across the United States, as well as an e-commerce website at Ann Taylor is a division of ANN INC (NYSE: ANN).

Media Contact:

Randi Peck
Starworks Group

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