Girls Like Guys Who Can Cook!

Gilles Marini and Buitoni® Know What Girls Like: Guys Who Can Cook!
Buitoni Searches for Kitchen Casanovas Worthy of a $10,000 Prize



SOLON, OHIO (October 4, 2012) – It’s confirmed – girls like guys who can cook! In fact, 92 percent of women recently surveyed say they like it when a guy cooks for them*! Now, Buitoni® and sexy celebrity dancer, actor and at-home chef Gilles Marini are on a mission to get guys in the kitchen! They’re inviting guys to get cooking with Buitoni pasta and sauces for the chance to win $10,000 and a year’s supply of Buitoni refrigerated products in the “Girls Like Guys Who Can Cook” Contest at www.facebook.com/BuitoniUSA.

If $10,000 isn’t enough to motivate guys to make dinner tonight, they should check out the results from a recent Buitoni survey:


Women describe men who can cook as thoughtful (71%), sweet (48%), confident (44%), attractive (31%), sexy (27%) and successful (20%). Wow!

Sixty-one percent of women said they want their guy to cook for them more often, and 15 percent said their guy never cooks for them. C’mon guys!

Just over 45 percent of women surveyed said they are most impressed that their guy is just trying to cook for them!

Ciao bello! Nearly 45 percent of women surveyed think a guy is sexiest when cooking Italian.

From the sound of it, there has never been a better time for guys to cook with Buitoni pastas and sauces!

“My wife loves it when I cook for her! She says there’s nothing sexier than when I make her a romantic dinner at home,” said Marini, movie screen stud and contestant on ABC’s “Dancing with the Stars: All Stars.” “I want guys to understand that it takes only a few simple ingredients to make an incredible meal. With Buitoni pastas and sauces you can go from zero to hero before the water even starts to boil. And when cooking for someone, the rewards are always worth the effort!”

Now through November 4, girls and their guys can enter the “Girls Like Guys Who Can Cook” Contest at facebook.com/BuitoniUSA for a chance to win $10,000 and a year’s supply of Buitoni pastas and sauces. To enter, fans must visit the Contest entry page and upload a video showcasing a guy’s ability to turn an ordinary meal into an extraordinary one with Buitoni pastas and sauces (see Official Rules at the Contest page for full entry requirements). After the entry period has concluded, fans can come back to Facebook to vote for their favorite videos.

Looking for yet another reason to get guys cooking? November 1 is “National Men Make Dinner Day,” the perfect opportunity for girls to capture their guy in action, on video. A few clicks of the mouse could be worth $10,000!

To enter the contest or read the official rules, visit facebook.com/BuitoniUSA. Contest is open to legal
residents of the United States, excluding legal residents of MD and VT. Videos must be entered no later than November 4. Void where prohibited. Sponsored by Nestle USA, Solon, Ohio 44139.

About Buitoni North America
Buitoni North America, the maker of BUITONI® refrigerated pastas, sauces, shredded cheese, and frozen meals for two, is part of Nestlé USA. Nestlé acquired Buitoni in 1988 with the vision of applying its vast technical know-how to expand the range of BUITONI® products. Today, a wide variety of BUITONI® products are available throughout Europe and the United States. Many of the favored
BUITONI® recipes were developed at Casa Buitoni in Italy where Buitoni has been creating award-winning Italian foods for more than 175 years. For product news and information, visit Buitoni.com.

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fifteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About the 2012 Buitoni Survey
These are some of the findings of an Ipsos poll conducted in August 2012. For the survey, a nationally representative sample of 503 randomly-selected female adults aged 18 and over residing in the United States was interviewed by Ipsos’ online omnibus. For full survey results, contact Erin Bowersox at erin.bowersox@mslgroup.com.
Contact

Kate Schultz, Nestlé Buitoni
kate.schultz@us.nestle.com
440-264-5176

Erin Bowersox, MSL Seattle
erin.bowersox@mslgroup.com
206-270-4655

Tweet