Responsibility is VIVA GLAMOROUS

25 Mar 2008 12:00 Africa/Lagos


Responsibility is VIVA GLAMOROUS

M.A.C COSMETICS' NEWEST VIVA GLAM VI SPOKESPERSON, FERGIE, REMIXES HER HIT SONG 'GLAMOROUS' TO RAISE AWARENESS FOR HIV/AIDS

LIMITED NUMBER OF FREE DOWNLOADS AVAILABLE AT MACCOSMETICS.COM

NEW YORK, March 25 /PRNewswire/ --

Three-time Grammy Award winning artist and latest M.A.C VIVA GLAM spokesperson, Fergie, is using her voice to further raise awareness about the HIV/AIDS crisis in youth. Along with PoetNameLife, she has recorded 'VIVA GLAMOROUS', a remix of her hit song 'Glamorous', as an added contribution to her VIVA GLAM VI campaign. A limited number of free downloads of the remix and VIVA GLAM E-cards will be available March 25, 2008 on maccosmetics.com. The E-cards reinforce Fergie's Responsibility is Glamorous message by pairing her sexy VIVA GLAM visual with alarming AIDS facts that concern youth. She also encourages people to buy a M.A.C VIVA GLAM VI Limited Edition Lipglass, the sales of which benefit the Global Youth Prevention Initiative. The M.A.C AIDS FUND directs the funds from this initiative to international organizations that address the AIDS crisis in young people. The remix will also be available in April on M.A.C websites in the U.K., France, Australia and Germany.


(Photo: http://www.newscom.com/cgi-bin/prnh/20080325/NYTU008 )


"Half of all new HIV/AIDS infections are in people under twenty-five and it is important that we get the message out to all young people to be educated and understand the risks of HIV/AIDS. I want to bring more attention to this issue and my music allows me to reach the youth that are potentially at risk." M.A.C VIVA GLAM VI Spokesperson Fergie


The M.A.C AIDS Fund, the heart and soul of M.A.C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. M.A.F is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, M.A.F strives to raise awareness of four key issues in the fight against HIV/AIDS: prevention, the link between poverty and HIV/AIDS, access to care, and adherence to medications and treatments. To date, M.A.F has raised $100 million (U.S.) exclusively through the sale of M.A.C's VIVA GLAM lipstick and lipglass, donating 100 per cent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.


Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080325/NYTU008
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN2
PRN Photo Desk, photodesk@prnewswire.com
Source: The M.A.C AIDS Fund

CONTACT: Heather Park, M.A.C Cosmetics, +1-212-965-6337


Web site: http://www.macaidsfund.org/
http://www.maccosmetics.com/