“The DON IS BACK”- Don Simon Fruit Juice is back in Nigeria
~ By Ingram Osigwe
Erstwhile market leader of the fruit juice drinks the Don Simon fruit juice has returned to the country in a blaze.
It will be unveiled at a media event on Tuesday, January, 29, 2013 at the Sheraton Hotels and Towers Ikeja.
The juice used to dominate the Nigerian market before there was a ban called on importation of fruit juices, in the year 2002. Now, Don Simon fruit juice is being produced in Nigeria and is committed to become an integral part of country’s daily nutrition requirements.
Don Simon Fruit juice’ return, is credited to Ekulo International Limited who, in conjunction with brand owners, J. Garcia Carrion S.A of Spain has taken up the challenge to establish the brand at par with its global image.
Don Simon fruit juice is recognized world over, in more than 155 countries.
Ekulo International Limited is a Nigerian company and has been committed to providing quality consumer products at very affordable prices for over three decades. The company is into both manufacturing and trading business of fast moving consumer goods and diversifies into various categories like Beverages- alcoholic and non alcoholic; Personal care; Foods and Pharmaceutical products. On the other hand, J. Garcia Carrion S.A is the Spanish giant who has been in existence since 1890. The family oriented business and culture has been transmitted over 5 generations. The company specializes in production of wines, sangria, juices, fruit drinks, fruit Soy and fruit milk. J. Garcia Carrion is recognized as No.1 in Wine and Juice business in Spain and No.5 worldwide.
The success story of Don Simon juice relates to the agricultural tradition of J. Garcia Carrion family, which goes back to centuries and makes them expert to pack unique product like this. The state of the art plant in Huelva, Spain comes with an investment of over €120 million, and is unique in Europe. The plant is surrounded by 20,000 hectares of integrated farming. Right from the sowing to harvest and to processing the best quality fruits, stringent quality standards is strictly followed to reach perfection. Apart from four manufacturing plants in Spain, J. Garcia Carrion S. A has a juice factory in Morocco. Don Simon Juice is NAFDAC registered. It is currently available in 1 liter brick pack with three variants- Multifruta, Orange, and Pineapple. The Apple variant would soon join the portfolio.The raw material used to produce the juice in Nigeria is sourced from its own incomparable plant in Spain. Therefore, juice is sculptured with carefully nurtured and selected natural fruits. The taste is unique and nutritional benefits are many. It is rich in vitamins and minerals. Don Simon Fruit juice stands dominant and well distributed in all major markets and retail outlets, throughout Nigeria. J. Garcia Carrion S. A along with Ekulo International Limited have big investment plans to further boost the Nigerian economy. They stand committed towards backward integration in juice business and would work hand in hand to uplift the agriculture industry in Nigeria. Together they hold an aggressive and robust marketing plan for the year 2013 and following years.They will soon come up with more exotic flavors to thrill the taste buds of Nigerians. Pick a pack today, taste it along with your friends and accept the fact-The Don is back!
Mr. Ingram Adichie Osigwe
MD/CEO Fullpage International Communications Limited,