Valentine's Day Lovers Feel the Pinch: Who Foots the Bill?

Love and Money. Photo Credit: James Joyce.

10 Feb 2012 12:11 Africa/Lagos

Valentine's Day Lovers Feel the Pinch

LONDON, February 10, 2012/PRNewswire/ --

Most Brits will opt for a cosy night in or cook dinner with their partner rather than splashing the cash on a night out this February 14th. According to new research from the romantic social network, Zoosk.co.uk [http://www.zoozk.co.uk ], a fifth (20%) of people will stay in, saying they can still have fun without spending a penny and just over a third (31%) will be cooking dinner with their perfect partner.

Who foots the bill?

First time daters should not expect the Ritz either, a cheap and cheerful pub meal will be the most likely destination for over a third (37%) of Brits in 2012. Traditional values will apply when it comes to paying for it too, with half still expecting the man to foot the bill. For some wannabe Bonnie and Clyde's however, paying won't even be on the agenda, desperate times will call for desperate measures with over 1 in 20 (6%) planning on doing a runner.

Cities of Romance



When it comes to choosing a romantic city in Britain for your Valentine's rendezvous, London tops the list for a third (30%) of people. And if you don't fancy the capital then why not opt for York as the next most popular destination, according to 15% of those surveyed. At the other end of the scale, romantics will be avoiding a night in the UK's second biggest city, Birmingham, with almost a fifth (19.5%) of Brits voting it the least romantic place to be.

First date faux-pas

Scent is the strongest sense according to nearly half (42%) of our respondents with a bad smell, topping the list of a first date no no; so whatever you do, don't forget to spritz, scrub and spray before that first Valentine kiss. Whilst we're looking at turn-offs a third (33%) of respondents say bringing up the ex-factor on a first date shows sparks of negativity and will make them pop their new date back in the dating pool a little quicker than expected.



"With everyone feeling the pinch, we're inspired by Brits' eagerness to still enjoy a little romance whether it's at a cocktail bar, at home or down the pub," said Jane Barrett, International Marketing Director at Zoosk. "Spending time with your loved one is great anytime. So on Valentine's Day, it's not about the money, it's about making a little extra time and effort for the special someone in your life."

Notes to editors:

The Zoosk poll was conducted online in January and February 2012 and fielded over 500 responses via Zoosk.co.uk and utilizing Survey Monkey technology. Of the respondents, 67% were male and 33% were female.

About Zoosk

Zoosk [http://www.zoozk.co.uk ] is the romantic social network [http://www.zoozk.co.uk ] with millions of singles from around the globe using the service each month. Zoosk [http://www.zoozk.co.uk ] provides a fun and social online dating experience that users can easily access from Zoosk [http://www.zoozk.co.uk ], social networking applications, mobile devices, and a downloadable desktop application. Zoosk [http://www.zoozk.co.uk ] is available in 25 languages and has subscribers in more than 70 countries. The service enables users to join, browse, and send a limited number of messages for free. Zoosk users can upgrade to a premium subscription for full access or purchase virtual currency to buy select features and virtual gifts. Founded in 2007 by Shayan Zadeh and Alex Mehr, the company is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.

Source: Zoosk

For further information, images, or interviews please contact: Sarah Smith or Parule Amin at Axicom PR on +44(0)20-8392-4075 or mail: zoosk@axicom.com



10 Feb 2012 14:08 Africa/Lagos



AreYouInterested.com Survey Reveals One-Third of Singles Expect to End up in Bed This Valentine's Day

NEW YORK, Feb. 10, 2012 /PRNewswire/ -- As Valentine's Day approaches, the folks at AreYouInterested.com, a top dating app on Facebook and mobile, polled both men and women to hear their views on dating and mating on the national day of love. AreYouInterested.com has over 1.3 million fans on its Facebook Fan Page and frequently conducts polls to learn about their feelings on dating, relationships, pop culture and more.

(Logo: http://photos.prnewswire.com/prnh/20111101/NY96955LOGO-b)

Over 500 singles on the AreYouInterested.com Facebook Fan Page responded over the course of several days. Interesting insights include:

Don't Forget the Condoms! About 1/3 of singles surveyed expect to end up in bed on Valentine's Day.

Not Over Your Ex? 33 percent of respondents have checked the Facebook status of an ex to see if they had plans on Valentine's Day.

Blind Dates Welcome! 74 percent of singles feel that a first date on Valentine's Day is a good idea, indicating singles are not intimidated by the romantic pressure the holiday typically brings.

Traditional Outlook in a Modern World: 58 percent believe the man should be the one to pay for Valentine's Day dinner with one respondent noting, "‎It's part of the romance. You always have to make a good woman feel special!"

Rip Off That Band-Aid: About 67 percent said that if they were in a relationship that was rocky, they would end it BEFORE Valentine's Day, rather than wait it out. One respondent said, "End it… but after the gifts are given."

Mobile Dating is a Rising Trend: Be sure to charge up your phone! 43 percent of singles could envision using a mobile dating app to find a date on Valentine's Day with one respondent saying, "I like living on the edge!"

Methodology: This study was conducted online the week of February 6, 2012 among 515 male and female respondents. Respondents were about equally divided between men (54.3 percent) and women (45.7 percent).


About SNAP Interactive, Inc.

SNAP Interactive, Inc. develops, owns and operates online dating and social networking applications for social networking websites and mobile platforms.
SNAP's flagship brand, AreYouInterested.com®, is one of the largest social dating applications on the Internet with over 55 million installs, and offers a completely integrated Facebook, iPhone, Android and Web application. For more information, please visit http://www.SNAP-Interactive.com/, its blog at http://blog.SNAP-interactive.com, on Facebook at facebook.com/SNAPInteractiveInc and on Twitter at @SNAPInteractive.

Media Contact:
Leah Taylor
1-212-967-5120 x109
leah@snap-interactive.com

SOURCE SNAP Interactive, Inc.

Web Site: http://www.snap-interactive.com/

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