Mimi’s Cafe® Leads Go Red For Women® Movement

Mimi’s Cafe® is the First Restaurant to Nationally Support the American Heart Association’s Go Red For Women® Movement



Go Red For Women is dedicated to fighting heart disease, the No.1 killer of women, and harnessing the energy, passion and power women have to band together and collectively wipe out the disease.

Monthlong fundraising effort kicks off on National Wear Red Day, Feb. 3; Guests rewarded for participating in the cause

IRVINE, Calif. (Feb. 1, 2012) /PRNewswire/ — Mimi’s Cafe Goes Red. Starting in February, American Heart Month, Mimi’s Cafe is giving a piece of its heart to the American Heart Association’s Go Red For Women movement. The neighborhood bistro inspired by France is the first-ever restaurant to nationally support the effort. Go Red For Women is dedicated to fighting heart disease, the number one killer of women, and harnessing the energy, passion and power women have to band together and collectively wipe out the disease.

“We are honored to be the first restaurant to nationally support the American Heart Association’s Go Red For Women movement,” said Mark Mears, Mimi’s President and Chief Concept Officer. “It is not only a cause that perfectly aligns with the values of our company, it is an issue that our guests care deeply about. We are dedicated to providing awareness and education, along with more healthy dining choices and helpful tips, so our guests have the tools they need to make heart healthy choices while dining out.”


Mimi’s Cafe proudly supports the American Heart Association’s Go Red For Women movement.

Mimi’s is activating its heartfelt campaign on National Wear Red Day, Friday, Feb. 3. Guests who show their support by wearing red will receive a FREE cup of soup with any purchase to warm their heart. And throughout the month, guests will be invited to join in the fight against heart disease in women. For every $1 donation, guests can post a red heart-shaped tribute card on the giant in-restaurant red dress display. With a $5 donation, guests will also receive a commemorative red dress lapel pin. As a thank you for these donations, Mimi’s will provide each guest with up to $35 in savings.

Heart disease is often silent, hidden and misunderstood. That is why in addition to fundraising, Mimi’s is taking the lead to empower guests to make healthy decisions while dining out and share a lifesaving message about a disease that can be preventable.

“As the first restaurant to nationally support American Heart Association’s Go Red For Women movement, Mimi’s Cafe is playing an important role in the fight against heart disease, women’s No. 1 killer,” said William H. Roach Jr., Chairman of the Board of the American Heart Association. “We’re thankful to Mimi’s Cafe for helping Go Red For Women make ending heart disease a reality.”

In addition, Mimi’s will be going red on Facebook. Mimi’s “Reasons to Go Red” app allows fans to share an inspirational message, alongside the fashionable Red Dress icon, to let their friends know why they are going red and encourage others to join the cause. Guests can also come into Mimi’s to take a photo with a giant red dress display and upload it to a special “Mimi’s Goes Red” Facebook gallery via QR Code. Which fan wears it best? Visit Mimi’s Facebook page, facebook.com/mimiscafe, in February and show support of the Go Red For Women movement.


About Mimi’s Cafe
Mimi’s Cafe, a French-inspired casual dining restaurant, has 145 locations in 24 states as of the end of the second fiscal quarter (Oct. 28, 2011). Mimi’s Cafe is a unit wholly owned by Bob Evans Farms, Inc., a publicly traded company (NASDAQ: BOBE), known and loved for its delicious breakfast, lunch and dinner menus, friendly service and charming, stylish décor.


About Go Red For Women
Go Red For Women is the American Heart Association’s national movement, created by women, for women, dedicated to uncovering the truth about women and heart disease: heart disease can kill you or a woman you love. With more women dying of cardiovascular disease than all forms of cancer combined, we are committed to fighting this No. 1 killer that is preventable. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and Merck & Co., Inc, with additional support from our cause sponsors.

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Media Contacts:
Desiree Bartoe
(412) 995-9623

Tina Richardson
(412) 995-9660

MimisCafeNews@brunnerworks.com

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