Paper is from Venus, Electronics are from Mars

14 Nov 2007 11:20 Africa/Lagos


Paper is from Venus, Electronics are from Mars

Nine out of 10 women track their schedules with a paper calendar, according to a new national survey.

NEW YORK, Nov. 14 /PRNewswire/ --

Even in this wired age, women prefer to use non-digital means to organize their schedules. According to the Whomi Track Your Time Survey, women were more likely to use paper scheduling (91%) compared with men (77%), while men were more likely (38%) to use electronic organizing tools than women (24%).

Female survey respondents cited several advantages of paper scheduling tools: 89% percent of women agreed that "you remember things better when you write them down"; 87% that it is "easier to write notes and reminders on it"; and 68% that "paper tools are faster than waiting for an electronic organizer to start up."

The Whomi Track Your Time Survey found that most women are using multiple methods in their attempts to manage their schedules.

"Even if women use an electronic planner, most are supplementing it with paper calendars and lists to stay on top of all of their tasks," said Nina Korelitz Matza, Creator and co-owner of Whomi, the Manhattan-based maker of paper time management accessories, which sponsored the survey.

"79% of female respondents reported using at least two different methods for tracking schedules; the majority (65%) reported using three or more methods. Unfortunately, maintaining schedules in several locations can result in missed appointments and double- booking, which can subsequently lead to serious frustration!"

Women may be using several scheduling tools because they are more likely to be tracking multiple schedules than are men. Fifty-five percent of female survey respondents manage schedules for themselves and others, versus 37% of men. Women report managing schedules for spouses (37%), children living with them (34%) and elderly parents or relatives (12%).The paper scheduling tools used by respondents (both men and women combined) include wall calendars (57%), desk calendars (49%), paper lists (41%), and pocket calendars (29%). In addition, 54% say they use "their heads." Electronic scheduling devices used by respondents include the computer or Internet (25%) and electronic organizers such as BlackBerry (13%). The computer or Internet is more likely to be used by men (30%) than women (20%), as are electronic organizers (18% of men versus nine percent of women). Eighty-six percent of people who use electronic schedulers also use some form of paper scheduling.

Whomi commissioned the Track Your Time Survey to learn more about how Americans manage their schedules. Independent market research company Opinion Research Corporation conducted the survey by telephone among 1,026 adults in the continental United States in June 2007.

More survey results and consumer tips for setting up a new calendar are available at http://blog.whomi.com/.

About Whomi

Founded in 2005, Whomi(TM) offers innovative time-management accessories for women. Marketing consultant Nina Korelitz Matza and Attorney Gail Auster founded Whomi when they recognized an unmet need for non-digital, functional and stylish products to balance multi-faceted schedules. The company's Whomi Clarity Agenda features the patent-pending, color-coded Whomi View, which enables women to track all their projects in one portable place.

Whomi products are available at http://www.whomi.com/ and in select stores nationwide. Source:

Whomi

CONTACT: Diana Tedesco of Fraiche PR, +1-212-463-8930,

diana@fraichepr.com, for Whomi
Web site: http://www.whomi.com/
http://blog.whomi.com/