COVERGIRL Finds A New Hero

COVERGIRL Finds A New Hero
Heroes Star Dania Ramirez Becomes COVERGIRL’S Newest Spokesmodel


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Dania Ramirez getting glamorous for her COVERGIRL photo shoot with makeup artist, Rebecca Restrepo.

HUNT VALLEY, MD - August 6, 2009 - /PRNewswire/— COVERGIRL announces popular television and movie actress Dania Ramirez has become the newest face of COVERGIRL cosmetics. The announcement will be made this morning at the Mondrian in South Beach, Florida where the 29-year-old Dominican will meet the media for the first time as an official COVERGIRL spokesperson.

Dania is best known for her role as 'Maya Herrera' on NBC's popular hit series Heroes. In 2006, Dania was in the third installment of the X-MEN franchise X-MEN: The Last Stand and had a role on the critically acclaimed HBO drama The Sopranos. She was also featured in the Sony Pictures thriller Quarantine and will soon be seen in two independent films entitled Ball Don't Lie and Brooklyn to Manhattan…Her other credits include films Cross Bronx and Fat Albert.

"Being a COVERGIRL is about recognizing internal and external beauty, regardless of age or background. As a role model, I hope to inspire women to be confident enough to achieve everything they want to achieve," says Dania Ramirez.

"I am truly honored and thrilled to represent a brand I have loved since first discovering it as a teenager and it is a privilege to now be among the highly regarded list of COVERGIRLS."

COVERGIRL print and television advertisements featuring Dania will launch January 2010, featuring the newest makeup lines debuting mid-winter. "Beauty should start with feeling beautiful inside, and Dania's inner beauty and passion for her family, community and work make her an inspirational COVERGIRL," says Esi Eggleston Bracey, Global Vice President of COVERGIRL Cosmetics.

Dania joins the long list of famous COVERGIRLs including: Drew Barrymore, Queen Latifah, Rihanna, Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The brand is known for consistently signing spokespersons that embody both inner and outer beauty. Visit www.covergirl.com for more information on CoverGirl makeup and their family of spokespersons.

About P&G Beauty (NYSE: PG)
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best every day. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, COVERGIRL®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

Contacts:
Adriana Infante
l 305-520-9027
Adriana.Infante@fleishman.com

Iveliesse Malave
l 305-520-9037
Iveliesse.Malave@fleishman.com