Esurance Launches Star Trek-themed Micro-Site

Esurance Launches Star Trek-themed Micro-Site


Chances to Win a Trip to the Star Trek Premiere & an Exclusive Feature about the Upcoming Film

SAN FRANCISCO, CA - February 5, 2009 Esurance, the direct-to-consumer personal auto insurance company, announced the recent launch of its newest micro-site related to Esurance's partnership with Paramount Pictures' May 8th theatrical release of the new film "Star Trek" from director J.J. Abrams. Visitors to http://www.esurance.com/StarTrek can view exclusive content about the upcoming "Star Trek" movie, gain access to unique "out of this world" downloads, enter one of the galaxy's most unique contests for a chance to win a trip to the movie's premiere, and more.

Exclusive Star Trek Feature!
Fans of this epic franchise and newcomers alike will get to see exclusive content about the new Star Trek film, with J.J. Abrams, the executive producers, writers, and cast members talking about their experiences making the movie. Check out this special insider feature available only for public viewing right here at: http://www.esurance.com/StarTrek

Other "Out of This World" Content
Visitors to http://www.esurance.com/StarTrek will also have access to special Star Trek-themed downloads, and later, a new online game featuring Esurance's own special-agent icon, Erin Esurance, on her mission through the ice planet Delta Vega.

The Search for the Galaxy's Biggest Trekkie*
Along with user-generated video partner Mixercast, Esurance will feature the Biggest Trekkie contest at http://www.esurance.com/StarTrek. The Biggest Trekkie contest is aimed at Star Trek fans and video enthusiasts, inviting them to submit a 60-second video explaining why they are the biggest Star Trek fan. The person who enters the winning submission will win a trip for two to the Star Trek premiere. Trekkies can submit their videos for the Biggest Trekkie contest until noon Pacific Time on March 5, 2009.

Esurance has many other surprises to come throughout this exciting campaign. So stay tuned, and warp speed to http://www.esurance.com/StarTrek

About Esurance®
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Esurance has differentiated itself from its competitors with its animated advertising campaign featuring the iconic cartoon secret agent, Erin Esurance. The advertisements have garnered attention for their unique use of Flash animation, and, in 2008, live action elements featuring real customers. Visitors to Esurance's award-winning Web site can view all the auto insurance company's unique user-generated content promotions at http://www.esurance.com.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of 1 of the 50 US or DC, at least 18 years of age and the age of majority in their state of residence. Winner must be available to travel on sponsor-selected dates or prize may be forfeited. ARV of prize: $3,300. Void where prohibited. Subject to Official Rules located at http://www.esurance.com/StarTrek. Sponsor: Esurance Inc., 650 Davis St., San Francisco, CA 94111.

Esurance Contact:
Susan MacTavish Best
Best Public Relations
susan@bestpr.net
415.505.0301