Dress Your Room in the Hottest Styles This School Year!

IRE HEARST BRAND DEVELOPMENT SORORITY ROW HEARST BRAND DEVELOPMENT SORORITY ROWSorority Row Bedding Collection by Seventeen. (PRNewsFoto/Hearst Brand Development) NEW YORK, NY UNITED STATES 08/15/2008

15 Aug 2008 16:34 Africa/Lagos


Dress Your Room in the Hottest Styles This School Year!

Teens' Favorite Magazines, CosmoGirl and Seventeen Create Fashion for Your Room

NEW YORK, Aug 15 /PRNewswire/ -- Kick off back to school with great style that you won't just find in your closet! Hearst Magazines, CosmoGirl and Seventeen, are introducing two brand new collections of bedding, designed exclusively for their fashion forward and savvy readers. Now with this versatile and stylish bedding collection, girls can give their room a fabulous makeover that complements their unique style!


IRE HEARST BRAND DEVELOPMENT PINK BED HEARST BRAND DEVELOPMENT PINK BEDPretty in Pink Bedding Collection by CosmoGirl. (PRNewsFoto/Hearst Brand Development) NEW YORK, NY UNITED STATES 08/15/2008

(Photo: http://www.newscom.com/cgi-bin/prnh/20080815/NYF057-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080815/NYF057-b )

The bedding collections translate the latest teen fashion trends into a range of patterns and styles -- all at affordable prices. CosmoGirl, found at Sears and Sears.com, offers the sporty girl a unique bedroom design with the Dot Com pattern, featuring "dot" graphics and coordinating stripes. And if you are more of a flirty girl, CosmoGirl's Pretty in Pink collection (the name says it all) will be the perfect fit!


Seventeen, sold exclusively at JCPenney and jcp.com, will take your room from ordinary to fabulously boho chic with the Ginger collection, featuring bright colors and bold dots and stripes. The Sorority Row style, also by Seventeen, updates a classic argyle pattern in black, white, and pink, making it ideal for the preppy girl who also has a sassy side!


The Seventeen and CosmoGirl bedding collections feature comforter sets in twin, full and queen sizes as well as bolsters and decorative pillows. Prices for back-to-school range from $19.99 for a decorative pillow to $129.99 for a queen comforter set.


"This year Back to School isn't just about your wardrobe, it's about updating your bedroom to reflect your own personal style," said Ann Shoket, Editor-in-Chief of Seventeen magazine. "Our cool bedding collections allow teens to bring the pages of their most trusted magazine right into their own bedrooms!"


"It is important for girls to feel they can express themselves through their own personal space," said CosmoGirl Editor-in-Chief Susan Schulz. "As girls head back to school and think about redecorating their bedrooms at home, or their new dorm room, I am happy they can turn to a brand they know and trust for products reflecting the latest trends in style and home decor."


About CosmoGirl


CosmoGirl (www.cosmogirl.com) empowers and inspires young women to be leaders in all aspects of their lives. From setting the latest trends to standing up for what they believe in, our readers were Born To Lead. CosmoGirl publishes ten issues annually, as well as CosmoGirl Prom. Teens can also interact with the brand on the digital front, with CosmoGirl.com, CosmoGirl mobile (m.cosmogirl.com), and an original webisode series covering up-and-coming fashion designers. In addition to its U.S. flagship, CosmoGirl publishes 7 editions around the world. The magazine is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 18 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (77.4 million total adults, according to MRI, Fall 2007).


About Seventeen


Seventeen reaches more than 13 million readers every month and is today's largest selling young women's magazine. Seventeen is part of Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with a total of 18 U.S. titles and 145 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.


CONTACT:
Rory Roth-Honigfeld
Corbin & Associates
(212) 246-0523
Rory@corbinpr.com


Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080815/NYF057-a
http://www.newscom.com/cgi-bin/prnh/20080815/NYF057-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN4-5
PRN Photo Desk, photodesk@prnewswire.com
Source: Hearst Brand Development

CONTACT: Rory Roth-Honigfeld of Corbin & Associates for Hearst Brand
Development, +1-212-246-0523, Rory@corbinpr.com


Web site: http://www.hearst.com/
http://www.cosmogirl.com/