Soma Announces Its Touch A Heart Campaign to Support the American Heart Association

Soma Announces Its Touch A Heart Campaign to Support the American Heart Association Women's Retailer Launches Its First Annual Campaign to Raise Awareness for the American Heart Association

NEW YORK, Feb. 5, 2015 /PRNewswire/ -- Today, Soma announces it is teaming up with the American Heart Association, the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke.

Starting today, the Soma brand will donate $1 for every bra sold in boutiques and at soma.com (for a total of $20,000), through March 11. During each new boutique Grand Opening Event throughout 2015, Soma will also donate 10% of all net proceeds to the American Heart Association.

"This cause is near and dear to my heart," states Laurie Van Brunt, Soma president. "At 13 months old, with 1 in 4 odds, I survived open heart surgery when it was in its early phases of research. Soma believes in the importance of helping the communities in which our customers live. Charitable giving is one of the guiding principles of our brand."

In addition, customers can make a donation at any of the retailer's 250+ boutiques nationwide, outlets and online at www.soma.com/AHA, throughout this year. 100% of customer donations benefit the American Heart Association.

"We are very grateful for Soma's commitment to helping raise awareness about heart disease," said Bernie Dennis, Chairman of the American Heart Association. "Through the support of companies like Soma, we are able to continue to help save lives through our programs, education and research."

Soma is also asking customers across the country to help spread the word and to share their story, through social media, by tagging @SomaIntimates and using the hashtag, #MyHeartStory.


About Soma: Soma, a division of Chico's FAS, Inc. (NYSE: CHS), offers beautiful and sensual lingerie, loungewear and beauty products. Home of the warmest personal service, Soma embraces women with luxuriously soft fabrics, innovative fashion and an always perfect fit in bra sizes 32A-44G. As of January 8^th, Soma will operate 281 boutiques and outlets across the country as well as a website at www.soma.com. Follow us on Facebook and Twitter.

About the American Heart Association:
The American Heart Association is devoted to saving people from cardiovascular disease and stroke – America's leading killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or join us, call 1-800-AHA-USA1 or any of our offices around the country.

Photo - http://photos.prnewswire.com/prnh/20150205/173762
Logo - http://photos.prnewswire.com/prnh/20140311/FL80606LOGO-a

SOURCE Soma

CONTACT: Melanie Cohen-Nathan, Chico's FAS, Inc., (212) 524-6323, melanie.cohen-nathan@soma.com, Kristin McClement, Chico's FAS, Inc., (239) 346-4870, kristin.mcclement@soma.com
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You Remind Me of West Virginia

"You Remind Me of West Virginia"

The West Virginia Division of Tourism (GoToWV) invites you to participate in a photo contest inspired by the song "You Remind Me of West Virginia."

Submit a photo of you and that special someone, taken in the Mountain State, and tell us why he or she reminds you of West Virginia. Entries will be accepted through January 31, 2015, during which time the contest will be open to public voting.

The top 20 finalists will be invited to a special performance of "You Remind Me of West Virginia" by Wyatt Turner, where seven grand-prize winners will be drawn to receive dinner and a free two-night stay at one of the following: Bavarian Inn, Blennerhassett Hotel, Café Cimino Country Inn, Canaan Valley Resort State Park, Four Points by Sheraton in Charleston, the lodging of your choice in Ohio County, or The Greenbrier.

Contest participants are encouraged to share their entries with friends and family using the hashtag #YouRemindMeOfWV. Enter to Win!.






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Give Her What She Wants Only if You Can Afford It Without Ending Up in Debt

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