Thursday, February 05, 2015

Soma Announces Its Touch A Heart Campaign to Support the American Heart Association


Soma Announces Its Touch A Heart Campaign to Support the American Heart Association Women's Retailer Launches Its First Annual Campaign to Raise Awareness for the American Heart Association

NEW YORK, Feb. 5, 2015 /PRNewswire/ -- Today, Soma announces it is teaming up with the American Heart Association, the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke.

Starting today, the Soma brand will donate $1 for every bra sold in boutiques and at soma.com (for a total of $20,000), through March 11. During each new boutique Grand Opening Event throughout 2015, Soma will also donate 10% of all net proceeds to the American Heart Association.

"This cause is near and dear to my heart," states Laurie Van Brunt, Soma president. "At 13 months old, with 1 in 4 odds, I survived open heart surgery when it was in its early phases of research. Soma believes in the importance of helping the communities in which our customers live. Charitable giving is one of the guiding principles of our brand."

In addition, customers can make a donation at any of the retailer's 250+ boutiques nationwide, outlets and online at www.soma.com/AHA, throughout this year. 100% of customer donations benefit the American Heart Association.

"We are very grateful for Soma's commitment to helping raise awareness about heart disease," said Bernie Dennis, Chairman of the American Heart Association. "Through the support of companies like Soma, we are able to continue to help save lives through our programs, education and research."

Soma is also asking customers across the country to help spread the word and to share their story, through social media, by tagging @SomaIntimates and using the hashtag, #MyHeartStory.


About Soma: Soma, a division of Chico's FAS, Inc. (NYSE: CHS), offers beautiful and sensual lingerie, loungewear and beauty products. Home of the warmest personal service, Soma embraces women with luxuriously soft fabrics, innovative fashion and an always perfect fit in bra sizes 32A-44G. As of January 8th, Soma will operate 281 boutiques and outlets across the country as well as a website at www.soma.com. Follow us on Facebook and Twitter.

About the American Heart Association:
The American Heart Association is devoted to saving people from cardiovascular disease and stroke – America's leading killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or join us, call 1-800-AHA-USA1 or any of our offices around the country.

Photo - http://photos.prnewswire.com/prnh/20150205/173762
Logo - http://photos.prnewswire.com/prnh/20140311/FL80606LOGO-a

SOURCE Soma

CONTACT: Melanie Cohen-Nathan, Chico's FAS, Inc., (212) 524-6323, melanie.cohen-nathan@soma.com, Kristin McClement, Chico's FAS, Inc., (239) 346-4870, kristin.mcclement@soma.com
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