Procter & Gamble Gives Back With "Give Health"

PROCTER & GAMBLE GIVES BACK WITH "GIVE HEALTH"

P&G, In Conjunction with Three Charitable Programs, Helps Keep Children in Developing Countries Healthy

CINCINNATI (April 1, 2009) /PRNewswire/ — P&G is empowering consumers to help keep children in developing nations healthy through GIVE Health, a campaign under the company's Live, Learn and Thrive corporate cause. Through a coupon redemption program with P&G brandSAVER, Give Health invites consumers to help raise one million dollars to give the gift of health to children in need around the world through three charitable programs, including Pampers Maternal and Neonatal Tetanus Global Campaign, PUR Children's Safe Drinking Water Program and Always and Tampax Protecting Futures Program.

For every coupon redeemed from the March 1, 2009 and April 5, 2009 issues of P&G's monthly brandSAVER coupon book, P&G will make a donation toward the cost of water, vaccine administrations and feminine protection and puberty education for people around the globe. With over 10 million children in developing countries dying before the age of five, according to the Global Basic Income Foundation, P&G is committed to giving back and enabling consumers to support important causes through coupon redemption.

"Ensuring children have access to clean drinking water, tetanus vaccines and the proper puberty education and feminine protection are vital to improving health conditions," said P&G Market Strategy External Relations Manager Glenn Williams. "We are thrilled to offer the GIVE Health campaign, in partnership with P&G brandSAVER, to empower consumers to give back and provide support without having to reach in their own pockets during this tough economy."

In the current economic climate, consumers have returned to redeeming coupons as a way to save money. According to a recent survey by NCH Marketing Services, 75 percent of customers in all income brackets use coupons to keep the cost of everyday groceries down. BrandSAVER offers hundreds of dollars off of popular P&G products and will now support charitable causes.

To learn more about these individual programs as well as the Give Health campaign please visit www.pggivehealth.org.

About Pampers Maternal and Neonatal Tetanus Global Campaign
Pampers has partnered with UNICEF to help eliminate maternal and neonatal tetanus, a preventable disease that claims the lives of 140,000 infants and 30,000 mothers in developing countries each year—that's one death every three minutes. This international initiative began two years ago in Latin America and has expanded to Western Europe, Japan and the U.S., providing funds for more than 50 million doses of vaccine.

About PUR Children's Safe Drinking Water Program
More than one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day. Children's Safe Drinking Water (CSDW) reaches these people through PUR, a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC). One small PUR packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster.

About Always and Tampax Protecting Futures program
Always® and Tampax® work with partner organizations to provide puberty education, feminine protection, and sanitary facilities to help vulnerable girls in Southern Africa stay in school. In addition, Protecting Futures, along with its partners, works to raise awareness and build advocacy for vulnerable girls' educational needs. Because every girl deserves her chance to shine.

About Procter & Gamble [NYSE:PG]
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brand.

Press Contacts:
Colleen Mathis
MS&L
212-468-3984
colleen.mathis@mslworldwide.com

Glenn Williams
Procter & Gamble
513-983-1920
williams.gv@pg.com

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Daughtry Debuts Don't Tread On Me on 'Idol Gives Back'

Daughtry band playing for the children in Uganda, Africa, www.dtom.com. (PRNewsFoto/Don't Tread On Me) SAN DIEGO, CA UNITED STATES 04/16/2008

18 Apr 2008 03:51 Africa/Lagos


Daughtry Debuts Don't Tread On Me on 'Idol Gives Back'

Premium Clothing Line Featured in Daughtry's Video

SAN DIEGO, April 17 /PRNewswire/ --

If you watched "American Idol: Idol Gives Back" last week, you were among the 40 million viewers who experienced the debut of the Don't Tread On Me clothing line on the show. The night started off hot with tons of A-list celebrities but reached its peak with a standing ovation for celebrity Brad Pitt as he took the stage. After the crowd settled down, he talked about a more serious note about the AIDS epidemic in Africa and introduced the best-selling band of 2007: Daughtry.


Photo


Daughtry performed the song "What About Now" on their trip to Uganda, Africa and lead guitarist Josh Steely wore a Don't Tread On Me shirt during the music video. A long-time fan of the brand, Josh has worn Don't Tread On Me during concerts and other major events because of its deep American heritage and the brand's true rebellious spirit.


Don't Tread On Me launched worldwide in 2007 by brothers Tim and Luke Bauer and was originally a war cry during the American revolutionary war. Benjamin Franklin even recommended the symbol of America to be a rattle-snake instead of the bald-eagle, because it was a bird of bad moral character. The rattle-snake was a creature the was fair in its warning but deadly in it's strike. Franklin considered it a more than perfect symbol of America during England's oppressive reign. Coincidently, the rattle-snake has 13 rattles on it's tail, which was the same number as the 13 colonies that started America.


Today, the brand's rebel spirit is being kept alive by vintage washes, slim-fit body styles, and water-based distressed screen prints. Don't Tread On Me clothing draws its influences from American history, hot rod culture, rock & roll music, and old motorcycle gangs. It is the embodiment of someone who takes the world on their terms and doesn't let anybody walk over them.


Don't Tread On Me is available at Lisa Kline Men's in Beverly Hills, various boutiques across the nation and overseas, and online at http://www.dtom.com/


For more photos of Daughtry, information about the brand and store locations, log onto http://www.dtom.com/


Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080416/LAW523
PRN Photo Desk, photodesk@prnewswire.com
Source: Don't Tread On Me

CONTACT: Tim Bauer of Don't Tread On Me, +1-760-583-9597, tim@dtom.com


Web site: Don't Tread On Me