16 Feb 2010 13:15 Africa/Lagos
Iconic Fashion Designer Betsey Johnson Unveils $3 Million Chambord(R) Black Raspberry Liqueur Bottle at Mercedes-Benz Fashion Week
Designed By Personal Jeweler Donald Edge, Bottle Adorned in Diamonds, Gold and Pearls
LOUISVILLE, Ky., Feb. 16 /PRNewswire/ -- Security was tight at the W Hotels Arrival Lounge at Mercedes-Benz Fashion Week in New York where iconic fashion designer Betsey Johnson unveiled for the first time in the U.S. arguably the world's most expensive spirits container: a Chambord® bottle fashioned with $3 million worth of diamonds, gold and pearls.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100216/CL55232 )
Designed by international jeweler Donald Edge, the appearance of the incomparable 'Chambord by Donald Edge' bottle at Mercedes-Benz Fashion Week was the latest stop on a worldwide tour that has taken the bottle to London and Berlin. From New York it travels to Orlando and Australia for an appearance down-under.
According to Edge, the unforgettable Chambord orb bottle is decorated with more than 60 carats worth of diamonds including 1,100 round brilliant cut diamonds, pear cut diamonds, a square cut emerald diamond, the finest round pearls and hand-wrought eighteen-carat yellow gold.
As it is the biggest week in fashion, Johnson was on hand to help Chambord unveil the $3 million bottle. Johnson is a breast cancer survivor and advocate, and Chambord was honored to have her as part of its "Pink Your Drink" program during Mercedes-Benz Fashion Week. In addition to its support throughout the year of the "Pink Your Drink" program for breast cancer charities, Chambord is making a donation to Johnson's designated charity, the National Breast Cancer Coalition.
"We jumped at the chance to feature the $3 million 'Chambord by Donald Edge' bottle at Mercedes-Benz Fashion Week and to have a designer of Betsey's caliber unveil the bottle for the first time ever in the U.S.," said Josh Hayes, Chambord Brand Manager. "Our 'Pink Your Drink' program throughout the year revolves around raising funds and awareness for breast cancer, so it was natural to tie into this very fashionable occasion and very fashionable designer."
According to Hayes, the 'Chambord by Donald Edge' bottle is currently being valued by the Guinness World Records to determine if it is indeed the world's most expensive spirits container. He jokingly added that the answer to the most frequently asked question about the bottle is, "Yes, it's for sale."
About Chambord Black Raspberry Liqueur:
Chambord Black Raspberry Liqueur is the Official Liqueur of Mercedes-Benz Fashion Week for the fourth consecutive year. Chambord is made from all-natural raspberries, blackberries, XO cognac, Madagascar vanilla, Moroccan citrus peel and honey extract. It is produced just south of Paris in the picturesque Loire Valley. Inspired by Louis XIV's visit to Chateau de Chambord in 1685, Chambord continues to lend elegance and style to every occasion as one of the world's most versatile liqueurs.
About Donald Edge:
Hailing from Australia, after his university degree he started to travel, developing his collector's intrigue before becoming a dealer and eventually opening his own premises on London King's Road. Donald's early introduction to and subsequent involvement in antique jewellery has influenced his 'classic with a contemporary twist' approach today.
Donald Edge jewellery is of the highest calibre, and Donald Edge's ethical policy dictates that only Kimberly supplied certificated diamonds, the finest gems and pearls from accredited suppliers only are used. Now working on a personal one to one basis he has enormous insight and classic design capability that he shows with flair in all his commissions. For more information, please visit: www.donaldedge.com.
About Betsey Johnson:
New York designer Betsey Johnson joined forces with Chantal Bacon in 1978 and started the Betsey Johnson label, as it is known today. Her commitment to remain true to her one-of-a-kind vision has afforded continued success in the clothing fashion industry for 30 years. Starting in 2004, the Betsey Johnson label expanded as a lifestyle brand with the introduction of intimates, handbags and leather goods, footwear, watches, jewelry, eyewear, swimwear, legwear, outerwear and a fragrance. Today there are over sixty Betsey Johnson stores worldwide as well as an established wholesale business in international markets. For store locations or product information, please visit www.betseyjohnson.com.
About National Breast Cancer Coalition:
The National Breast Cancer Coalition brings together hundreds of diverse groups from across the country to end breast cancer through grassroots action and advocacy. NBCC makes certain researchers have the needed funds to find answers and works side by side with scientists on innovative research. The Coalition is also at the forefront of expanding access to quality health care for all and ensuring quality care for underserved communities.
Please Enjoy Chambord Responsibly.
©2010 Chambord Black Raspberry Liqueur, 16.5% - 23% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY.
Photo: http://www.newscom.com/cgi-bin/prnh/20100216/CL55232
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN13
PRN Photo Desk, photodesk@prnewswire.com
Source: Chambord Black Raspberry Liqueur
CONTACT: Brittany Gilbert of Brown-Forman, +1-502-774-6949,
Brittany_Gilbert@b-f.com, for Chambord Black Raspberry Liqueur
Web Site: http://www.brown-forman.com/
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