Mercedes-Benz Selects Narciso Rodriguez as the Spring 2010 'Mercedes-Benz Presents' Designer

Mercedes-Benz Presents designer Narciso Rodriguez. (PRNewsFoto/Mercedes-Benz USA) NEW YORK, NY UNITED STATES 20090901T00:00:00-04:00 0-04:00

1 Sep 2009 17:43 Africa/Lagos


Mercedes-Benz Selects Narciso Rodriguez as the Spring 2010 'Mercedes-Benz Presents' Designer

Mercedes-Benz Fashion Week Showcases Spring 2010 Collections

NEW YORK, Sept. 1 /PRNewswire/ -- Narciso Rodriguez, known for his sleek and sculpted fashion design, receives the distinguished title of "Mercedes-Benz Presents" designer for this season's spring 2010 fashion shows at Bryant Park from September 10-17, 2009.


(Photo: http://www.newscom.com/cgi-bin/prnh/20090901/NY68904 )


Returning to the iconic tents of Mercedes-Benz Fashion Week for a second season, Narciso Rodriguez is showing his collection on Tuesday, September 15th at 8:00 PM at the Tent at Mercedes-Benz Fashion Week in Bryant Park. As a Mercedes-Benz Presents designer, Narciso is being recognized and supported for his dedication to quality materials, unique style and innovative design. "It is a great honor to have been chosen by Mercedes-Benz as their Presents designer," said Rodriguez. "We are both dedicated to innovation in design and the highest level of quality." Narciso joins an influential group of past Mercedes-Benz Presents designers including Monique Lhuillier, Badgley Mischka, Yigal Azrouel, Red Carter and CHADO Ralph Rucci.


"Narciso Rodriquez is a perfect choice to be the Mercedes-Benz Presents designer as his clothes are designed and executed with the same precision, structure and attention to detail as a Mercedes-Benz," said Fern Mallis, SVP of IMG Fashion.


Mercedes-Benz made its selection for this season's Presents designer based on Rodriguez's classic yet modern collections that reflect a sleek and structured approach. "The spring 2010 Collection was greatly influenced by the sculpture of Barbara Hepworth," added Rodriguez. "The three dimensional and graphic shapes that are her work became a constant source of inspiration while I sketched and created the coming season."


He received his formal education at the prestigious Parsons School of Design in New York and is the first designer to win the Council of Fashion Designers of America Womenswear Designer of the Year Award, two years in a row. His designs have been worn by celebrities including Sarah Jessica Parker, Claire Danes and First Lady Michelle Obama.


"Mercedes-Benz and Narciso Rodriguez share a distinct brand characteristic that centers around timeless elegance melded with new modernity," said Lisa Holladay, Brand Experience Manager for Mercedes-Benz. "Attendees of Mercedes-Benz Fashion Week will see a commonality between Narciso's design expression with the taut lines and edgy silhouette of the new E-Class sedan and coupe, two models that will take center stage at this season's fashion shows."


Narciso Rodriguez is among more than sixty designers that will present their spring 2010 collections at Mercedes-Benz Fashion Week, including Diane von Furstenberg, Michael Kors, Phillip Lim 3.1 and HERVE LEGER by MAX AZRIA. For more information about Mercedes-Benz Fashion Week New York including a schedule of shows and events, visit http://www.mbfashionweek.com/newyork.


ABOUT NARCISO RODRIGUEZ


Narciso Rodriguez has redefined American style over the last two decades, designing key looks in popular culture including Michelle Obama's Election Day dress and the wedding gown that Carolyn Bessette wore when she married John Kennedy, Jr. His style is American with a European influence and Latin at heart pulling inspiration from architectural design, haute couture and his Cuban heritage. He has received international recognition for his role in the fashion community including being named one of the "25 Most Influential Hispanics in America" by Time Magazine and three CFDA awards. For more information, please visit www.narcisorodriguez.com.


ABOUT MERCEDES-BENZ


Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, Mercedes-Benz USA became the title sponsor of IMG's Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes. More information on MBUSA and its products can be found at www.mbusa.com and www.maybachusa.com.


Accredited journalists and editors can access press materials by registering at www.media.mbusa.com and www.media.maybachusa.com.


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Source: Mercedes-Benz USA

CONTACT: Mercedes-Benz, Gregory O'Shea, +1-201-573-2238; or Full
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