Video: ETAM Swimsuit Collection Summer 2009 Etam's swimsuit collection for Summer 09 is a modern interpretation of the eternal feminine.
All of the different silhouettes and necklines are included in this summer's collection: from the modest Italian-style bikini to the draped glamour of the femme fatale. "Jewelled" detailing enhances the deep bright colours (emerald green, orange and silver) and striped and polka dot prints are found alongside tie dye and patterns.
For basking in the sun, sailing or a dip in the water, the Summer 09 collection has something for everyone: from the most modest to the most daring.
High definition photos can be found at: etamshooting.com / Login: presse / Pass word: shoot
The names used for ETAM products can not be reproduced on any media.
Source: ETAM
PRESS OFFICE: France: POP & ROY marjorie@popandroy.com Phone: +33(0)1-42-21-07-04 Belgium: OONA birgit@oona.be / amelie@oona.be Phone: +32(0)3-213-99-90 / +32(0)3-213-99-96 Spain: NOTA BENE n-gonzalez@notabene.es / m-diez@notabene.es Phone: +34-91-308-16-04 Italy: DONATELLA ZINI & STUDIO info@studiozinimilano.com Phone: +39-02-607-15-38 Russia: FASHION STUDIO anna.savinova@fashionstudio.ru Phone: +7-495-223-23-14 Other countries: ETAM karine.tarica@etam.fr Phone: +33(0)1-55-90-71-09Video
Straight Up Nostalgia With A Twist, "The Fabric of My Life" Campaign Blends Familiar Music with Modern Fashion
April 7, 2009 /PRNewswire/ — As the country faces the cold, harsh realities of the global financial situation, Cotton Incorporated delivers consumers a soft, comforting bit of nostalgia, with a modern twist. The research and promotion company for U.S. cotton growers and importers has revived its memorable "the touch, the feel of cotton" music, reinterpreted for today's consumers by three young vocalists: Zooey Deschanel, Jazmine Sullivan, and Miranda Lambert. The new television commercials, created by DDB New York, began airing on April 5 as part of a marketing strategy that also includes print and Internet components.
The new commercials present a day-in-the-life montage of the vocalists' lives, scored with each artist's unique interpretation of the celebrated music and lyrics. Actress/singer Zooey Deschanel riffs contemporary with her take; five-time Grammy-nominated Jazmine Sullivan (21) lends her rhythm and blues style to the melody; Academy of Country Music's "Album of the Year" Winner and two-time Grammy nominee Miranda Lambert (24) delivers a country twist to the tune. The melody, recognizable to two generations of consumers, was retired in 2001 and was revived because "It's the right message at the right time," says Glenn Sciachitano, Director of Consumer Advertising at Cotton Incorporated.
"Since 2001, the company's advertising has stressed the fashionability, versatility and easy care benefits of cotton to the 18-34 female demographic ," says Sciachitano. "The new campaign retains that fresh, modern fashion focus, while paying tribute to the brand's rich heritage."
The new commercials illustrate the versatility of cotton by showing how it fits into the lives and wardrobe styles of three very different artists, whether they are walking the red carpet or simply engaging in their favorite everyday activities. The day-in-the-life montage of each performer is scored with a unique musical interpretation: Actress/ singer Zooey Deschanel (28) provides a retro pop sensibility with her take on the tune; two-time Grammy nominee Miranda Lambert (24) delivers a country twist; and five-time Grammy-nominated Jazmine Sullivan (21) lends her rhythm-and-blues style to the melody.
"People of all ages fondly remember the 'cotton song,'" says Ric Hendee, Vice President of Consumer Marketing at Cotton Incorporated. "With these new renditions, cotton gains a stylish, youthful energy which will help demonstrate that cotton is in the full range of today's fashion."
Internet components are slated to roll out in May and will include such interactive attractions as a Zooey Deschanel Stylebook, a look inside Miranda Lambert's closet, and a neighborhood shopping guide by Jazmine Sullivan. "The Fabric of My Life" micro-site will be an off-shoot of the company's consumer Web site, TheFabricOfOurLives.com. The print campaign, launching this summer, will feature stills of all three artists in cotton wardrobe from the commercial shoot, along with notes from the singers about each garment.
"'The Fabric of My Life' is a totally integrated campaign that combines the best of the old and new for Cotton Incorporated. It takes the powerful equity of 'The Fabric of Our Lives' song and marries it with fashion and versatility so it appeals to a whole new generation of cotton wearers," says Cassandra Anderson, Creative Director at DDB.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
DDB Worldwide Communications Group Inc (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue,™ influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC). Select videos from drop-down menu below
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New First Response® Fertility Test Helps Women Answer the Question: Am I Able to Get Pregnant?
At-home Test Measures Hormone Levels That Indicate Egg Quality and Quantity
PRINCETON, N.J., April 6, 2009 /PRNewswire/ — Women trying to conceive are now able to buy at retail, a new test that can help them quickly and easily identify their potential for becoming pregnant. The First Response® Fertility Test for Women is unique in that it allows women to measure follicle stimulating hormone (FSH) levels to evaluate ovarian reserve – egg quantity and quality. Low ovarian reserve is one of the leading factors of infertility in women. With the test results, women will be better equipped to have productive discussions with their doctors about getting pregnant.
While many women think that getting pregnant will be no trouble, millions of women in America struggle with infertility. According to a new survey for First Response®, 70 percent of women who may want to have children think they can get pregnant whenever they want. But according to RESOLVE: The National Infertility Association, infertility affects 7.3 million Americans.
"Three questions I often get asked by my patients are: am I able to conceive, am I ovulating and am I pregnant? " said Dr. Lisa Masterson, M.D., a Santa Monica-based OB/GYN affiliated with Cedars-Sinai, St. John's and UCLA/Santa Monica hospitals, and a co-host on The Doctors. "The First Response® Fertility Test empowers women to ask the right questions, right from the start, when they're trying to get pregnant so they can take charge of their fertility future."
How the First Response® Fertility Test Works The First Response® Fertility Test measures FSH levels in a woman's urine on the third day of her menstrual cycle. Results appear on the urine stick within 30 minutes with 95 percent accuracy. If FSH levels are found to be above normal, this may indicate that her ovarian reserve is low and may be interfering with her ability to become pregnant.
A woman should speak to her doctor if:
Her FSH levels are above normal. Her FSH levels are normal, but she's 35 years or older and has been trying to get pregnant for at least six months, she's younger than 35 and has been trying to get pregnant for at least 12 months, or she's any age and does not have menstrual periods or has irregular periods. There has been significant growth in consumer demand for over-the-counter reproductive health products. First Response® has become one of the most trusted women's health brands by offering accurate tests that anticipate women's needs, and with the launch of the Fertility Test for Women, First Response® now offers a full range of at-home tests that answer some of life's most important questions.
Surveys Reveals Women Overly Confident About Their Ability to Get Pregnant First Response® surveyed women of child-bearing age about their knowledge of fertility, their pregnancy potential and views on planning for pregnancy.
Also, members of RESOLVE: The National Infertility Association were surveyed about their knowledge of fertility, their pregnancy potential and views on planning for pregnancy. The studies found:
Three-quarters (75 percent) of women believe it's easy for women in general to get pregnant. Interestingly, nearly two-thirds (65 percent) of RESOLVE members thought they could get pregnant without any problem when they first started trying. (These women ultimately experienced difficulties.) Three in four women of child-bearing age did not know what FSH was and how it can affect a woman's ability to get pregnant. Majority (86 percent) of Resolve members would have taken charge faster and sought the care of a medical professional sooner if they had known more about their fertility potential before they started to try to conceive. When women plan key aspects of their life, planning for future pregnancy falls to the bottom of the list behind finances, career, education – even planning for vacations. "Many women don't understand how difficult it can be to become pregnant until they're already experiencing fertility problems," said Barbara Collura, executive director of RESOLVE. "Getting educated about leading causes of infertility, like poor ovarian reserve, arming themselves with the right tools, and starting a conversation with their doctors can help women better plan for a family."
The First Response® Fertility Test for Women is available at major food, drug and mass merchandise outlets. A package with two test sticks has a suggested retail price of $24.99. For more information, visit www.FirstResponse.com.
About the Surveys The online survey was administered to RESOLVE constituents between November 4-December 15, 2008 through resolve.org, and was completed by over 700 women.
StrategyOne, an applied research consulting firm, conducted a nationwide telephone omnibus study on behalf of First Response® of 260 women 18-44. Interviews were conducted between November 6-November 10, 2008 using the field services of ORC (Opinion Research Corporation).
About Church & Dwight, Co., Inc. Church & Dwight, Co., Inc., headquartered in Princeton, NJ, distributes First Response® Early Result Pregnancy Test and other First Response® products, including First Response® Rapid Result Pregnancy Test, First Response® Easy Read Ovulation Test, and Answer Pregnancy and Ovulation Tests.
About RESOLVE: The National Infertility Association Founded in 1974, RESOLVE: The National Infertility Association, headquartered in McLean, VA, is the oldest and largest consumer-based, nonprofit group that provides education, advocacy and compassionate support for those struggling with infertility in the United States. Each year, RESOLVE and its nationwide network of affiliates handle more than 1.5 million contacts from people seeking information and help. For more information, visit the RESOLVE website at www.resolve.org.
Bruce Willis to Receive Lifetime Achievement Award at Sonoma International Film Festival Tonight
MEDIA ALERT:
(April 4, 2009 Sonoma, Calif.)
What: 12th Annual Sonoma International Film Festival, an extraordinary line-up packed with independent films, high-level panel discussions and director events, will kick off a year long program that will be tribute to all things Sonoma and a feast for the senses.
Why: To honor actor and musician Bruce Willis with Sonoma International Film Festival's first ever Lifetime Achievement Award. Bruce Willis will be accompanied by his new wife, model Emma Heming . Grammy Award winning recording artist Aimee Mann will moderate the Lifetime Achievement Award Tribute for Bruce Willis. Ms. Mann is a highly regarded singer, songwriter and mischievous prankster, a trait shared with and admired by Mr. Willis.
Where/When: 6:30pm Tribute
Sonoma Veterans Hall 126 1st Street West, Sonoma, Calif. (Broadcast set up can start after 4:30 p.m.)
8:00 p.m. Gala Jacuzzi Winery 24724 Arnold Drive/Highway 121, Sonoma, Calif.
Visual: The Tribute will include a video montage designed to showcase the many transitions throughout Mr. Willis's career from television to Broadway, independent films, and the big screen. Mr. Willis's forays into directing and playing music will also be represented in the montage.
The audience will have the opportunity to participate during the tribute with a live question and answer session. Ms. Mann will be on stage reading the questions or, if an audience member isn't too shy, they can read their own question at the microphone. Following the tribute, there will be a star-studded gala at the Jacuzzi Winery and performance by Rich Little and Friends.
For more information about the Festival visit www.sonomafilmfest.org To get media credentials, please contact Angela Nibbs: angela@maven-pr.com or 415-225-7090
Media Contact: Angela Nibbs, maven communications angela@maven-pr.com or 415-225-7090
You can see her golden face shining from miles The sunlight kissing her rosy cheeks as she smiles She smiles with dimples of joy She tickles the fancy of every boy As she walks like a Princess on petals of roses She is Anita Queen Uwagbale.
I celebrate the beauty of life and I celebrate love, because love is the heart and soul of life.
What is beauty without love? And what is love without beauty? What is an egg without the yolk? And what is a soul without a heart? Beauty without love is like a flower without nectar. And in love is beauty made perfect.
Love, faithful and true makes you more beautiful. You can sniff the fragrance and see the radiance of a woman who is happy in love. She glows in the dark night and shines in the daylight as she smiles with dimples of joy. A man who is happy in love walks as if he is ten feet tall and he performs better, because he wants to do his best for the love of the queen of his heart.
How can you be a beautiful woman without a heart filled with love? How can you be a fine man when you behave like a brute? How can you be happy in love when you are cheating and lying? You put on a happy face, but you grimace in your heart. Who is fooling whom? C’mon! You cannot be a fool for love forever! The taste of coffee is not the same with toffee even if the names rhyme. Beauty without love is like a rhyme without a reason. Separate the wheat from the chaff and embrace what will add value to your love life.
Love is not a game of egos and wits. Love is not the bullshit of going after Totty in the dalliance of romance, cherry-picking more out of lust than love. And in most cases, when you say I am in love, it should have been I am in lust. Your first sight of every beautiful woman is your definition of love at first sight. But it is actually lust at first sight. Are you in love or are you in lust?
It is how much you love that makes you beautiful. So love more and more in faith and in truth and you will see how more beautiful you will become.
By Ekenyerengozi Michael Chima Friday April 3, 2009. 1. 55 pm.
P&G, In Conjunction with Three Charitable Programs, Helps Keep Children in Developing Countries Healthy
CINCINNATI (April 1, 2009) /PRNewswire/ — P&G is empowering consumers to help keep children in developing nations healthy through GIVE Health, a campaign under the company's Live, Learn and Thrive corporate cause. Through a coupon redemption program with P&G brandSAVER, Give Health invites consumers to help raise one million dollars to give the gift of health to children in need around the world through three charitable programs, including Pampers Maternal and Neonatal Tetanus Global Campaign, PUR Children's Safe Drinking Water Program and Always and Tampax Protecting Futures Program.
For every coupon redeemed from the March 1, 2009 and April 5, 2009 issues of P&G's monthly brandSAVER coupon book, P&G will make a donation toward the cost of water, vaccine administrations and feminine protection and puberty education for people around the globe. With over 10 million children in developing countries dying before the age of five, according to the Global Basic Income Foundation, P&G is committed to giving back and enabling consumers to support important causes through coupon redemption.
"Ensuring children have access to clean drinking water, tetanus vaccines and the proper puberty education and feminine protection are vital to improving health conditions," said P&G Market Strategy External Relations Manager Glenn Williams. "We are thrilled to offer the GIVE Health campaign, in partnership with P&G brandSAVER, to empower consumers to give back and provide support without having to reach in their own pockets during this tough economy."
In the current economic climate, consumers have returned to redeeming coupons as a way to save money. According to a recent survey by NCH Marketing Services, 75 percent of customers in all income brackets use coupons to keep the cost of everyday groceries down. BrandSAVER offers hundreds of dollars off of popular P&G products and will now support charitable causes.
To learn more about these individual programs as well as the Give Health campaign please visit www.pggivehealth.org.
About Pampers Maternal and Neonatal Tetanus Global Campaign Pampers has partnered with UNICEF to help eliminate maternal and neonatal tetanus, a preventable disease that claims the lives of 140,000 infants and 30,000 mothers in developing countries each year—that's one death every three minutes. This international initiative began two years ago in Latin America and has expanded to Western Europe, Japan and the U.S., providing funds for more than 50 million doses of vaccine.
About PUR Children's Safe Drinking Water Program More than one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day. Children's Safe Drinking Water (CSDW) reaches these people through PUR, a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC). One small PUR packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster.
About Always and Tampax Protecting Futures program Always® and Tampax® work with partner organizations to provide puberty education, feminine protection, and sanitary facilities to help vulnerable girls in Southern Africa stay in school. In addition, Protecting Futures, along with its partners, works to raise awareness and build advocacy for vulnerable girls' educational needs. Because every girl deserves her chance to shine.
About Procter & Gamble [NYSE:PG] Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brand.
April Fool's Day: J.K. Rowling Publishes Harry Potter Ebooks on Smashwords
First New York Times Best-Selling Author to Go 'Indie' on Smashwords
LOS GATOS, Calif., April 1 /PRNewswire/ -- In a move likely to send shock waves through the book publishing industry, author J.K. Rowling today published all seven Harry Potter titles as multi-format ebooks with the ebook self-publishing service Smashwords, located at Smashwords.
"Publishing with Smashwords was incredibly easy, and you don't need to study at Hogwarts to master its magic," said J.K. Rowling. "With a few waves of my mouse - my Harry Potter books instantly materialized online in multiple ebook formats, ready for immediate sampling and sale."
The news came as a pleasant surprise to some industry watchers. "Until today, J.K. Rowling refused to allow her books to be published in ebook form," said Hobson Gobnobbler, editor of the popular ebook industry blog, DigitalBookNews.com. "This is big news for Rowling fans everywhere, and it's especially significant she's making the ebooks available without copy protection. It means she trusts her customers to not pirate her books."
According to Neil Blair, Rowling's lawyer, the decision to publish with Smashwords was a simple one. "Smashwords offers an 85 percent net royalty on all ebook sales, much higher than we could negotiate with any of the commercial publishers, and infinitely higher than the nothing we're getting from all the ebook pirating sites."
The books are priced at only USD $7.95 each, yet still earn Rowling a hefty royalty of $6.31 per copy.
"Because of the high royalty at Smashwords," added Rowling, "I'm able to offer my books at a dramatically lower cost than their print counterparts, yet earn more than I get selling a print copy for $35.00. The lower cost also makes my books affordable to more readers, which expands the overall market for my books."
In a move that could inspire other best-selling authors to follow her lead, Rowling, already celebrated for her generous philanthropy, will donate all Smashwords proceeds during the first 12 months to charity. Smashwords has agreed to donate its 15 percent share of the proceeds to charity as well.
"We're absolutely thrilled Ms. Rowling has chosen to publish with Smashwords," said Mark Coker, founder of Smashwords. "We wish this news was true, but sadly, it's only an April Fools prank. However, for the first former number one New York Times best-selling author to publish their book at Smashwords, we will pay them 100 percent of the net for 12 months."
NOTE TO EDITORS AND LAWYERS:
This press release is an April Fools press release. J.K. Rowling is not a Smashwords author, at least not yet. The quote from her real-life lawyer, Mr. Blair, was purely fictional for he did not say the words we attribute to him so please don't sue us, we're sorry. The offer of 100 percent net, however is real. To qualify, an author's book must have previously appeared in the number one position of the New York Times bestseller fiction or non-fiction list within the last ten years. For all other authors, the standard 85 percent net applies.
About Smashwords, Inc.
Launched in 2008, privately held Smashwords operates a digital publishing platform and online book store for independent ebook authors, publishers and their readers. The free service puts authors and publishers in full control over the publishing, pricing and marketing of their works. In addition to receiving exposure to hundreds of thousands of potential readers on the Smashwords web site and via distribution on Stanza, authors and publishers receive up to 85% of the net proceeds from sales of their works. For readers, Smashwords offers the opportunity to discover exciting new voices in fiction and non-fiction. Smashwords, Inc. is based in Los Gatos, California, and can be reached on the web at http://www.smashwords.com/. Visit the official Smashwords blog at http://blog.smashwords.com/
Press contacts:
Mark Coker, Smashwords, Inc. http://www.smashwords.com/ email: first initial second initial at smashwords dot com
Source: Smashwords, Inc.
CONTACT: Mark Coker of Smashwords, Inc., +1-408-358-1824, first initial second initial at smashwords dot com
