How Best To Breastfeed Your Baby

London, 7th September /PRNewswire/ — Bounty, the UK's favourite parenting club, today launches a 4 minute 'How to Breastfeed' online video clip to help expectant and new mums take a real life, close up peek at how a baby 'latches on' to the breast when feeding.



Breastfeeding is the healthiest and most natural way to feed a baby, yet research by www.bounty.com has found that mums' intentions to breastfeed before the birth versus the reality when the baby is born are very different: During pregnancy one-in-two mums (49%) said they intended to only breastfeed, but in reality the actual number that solely breastfed dropped by half (to 25%).



Before the birth of their baby, nearly three-quarters (73%) of women admitted to never being close enough in real life to a friend or family member to see how a baby 'latches on' to the breast, yet this is probably the simplest way for mums to learn the technique instead of following diagrams in leaflets, advice in books and mimicking with dolls and teddies in ante-natal classes.

Bounty Parenting Spokesperson, Faye Mingo said; "Whilst there is lots of breastfeeding advice offered to new and expectant mums, some cannot access the information and support they need at exactly the right time. This video clip is not designed to replace health professional support, but simply acts as a useful refresher to help remind new mums of the 'latching on' technique through looking, learning and listening at anytime of day or night.

To find out more visit www.bounty.com

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New First Response® Fertility Test Helps Women Answer the Question: Am I Able to Get Pregnant?

New First Response® Fertility Test Helps Women Answer the Question: Am I Able to Get Pregnant?

At-home Test Measures Hormone Levels That Indicate Egg Quality and Quantity

PRINCETON, N.J., April 6, 2009 /PRNewswire/ — Women trying to conceive are now able to buy at retail, a new test that can help them quickly and easily identify their potential for becoming pregnant. The First Response® Fertility Test for Women is unique in that it allows women to measure follicle stimulating hormone (FSH) levels to evaluate ovarian reserve – egg quantity and quality. Low ovarian reserve is one of the leading factors of infertility in women. With the test results, women will be better equipped to have productive discussions with their doctors about getting pregnant.

While many women think that getting pregnant will be no trouble, millions of women in America struggle with infertility. According to a new survey for First Response®, 70 percent of women who may want to have children think they can get pregnant whenever they want. But according to RESOLVE: The National Infertility Association, infertility affects 7.3 million Americans.

"Three questions I often get asked by my patients are: am I able to conceive, am I ovulating and am I pregnant? " said Dr. Lisa Masterson, M.D., a Santa Monica-based OB/GYN affiliated with Cedars-Sinai, St. John's and UCLA/Santa Monica hospitals, and a co-host on The Doctors. "The First Response® Fertility Test empowers women to ask the right questions, right from the start, when they're trying to get pregnant so they can take charge of their fertility future."

How the First Response® Fertility Test Works
The First Response® Fertility Test measures FSH levels in a woman's urine on the third day of her menstrual cycle. Results appear on the urine stick within 30 minutes with 95 percent accuracy. If FSH levels are found to be above normal, this may indicate that her ovarian reserve is low and may be interfering with her ability to become pregnant.

A woman should speak to her doctor if:

Her FSH levels are above normal.
Her FSH levels are normal, but she's 35 years or older and has been trying to get pregnant for at least six months, she's younger than 35 and has been trying to get pregnant for at least 12 months, or she's any age and does not have menstrual periods or has irregular periods.
There has been significant growth in consumer demand for over-the-counter reproductive health products. First Response® has become one of the most trusted women's health brands by offering accurate tests that anticipate women's needs, and with the launch of the Fertility Test for Women, First Response® now offers a full range of at-home tests that answer some of life's most important questions.

Surveys Reveals Women Overly Confident About Their Ability to Get Pregnant
First Response® surveyed women of child-bearing age about their knowledge of fertility, their pregnancy potential and views on planning for pregnancy.

Also, members of RESOLVE: The National Infertility Association were surveyed about their knowledge of fertility, their pregnancy potential and views on planning for pregnancy. The studies found:

Three-quarters (75 percent) of women believe it's easy for women in general to get pregnant.
Interestingly, nearly two-thirds (65 percent) of RESOLVE members thought they could get pregnant without any problem when they first started trying. (These women ultimately experienced difficulties.)
Three in four women of child-bearing age did not know what FSH was and how it can affect a woman's ability to get pregnant.
Majority (86 percent) of Resolve members would have taken charge faster and sought the care of a medical professional sooner if they had known more about their fertility potential before they started to try to conceive.
When women plan key aspects of their life, planning for future pregnancy falls to the bottom of the list behind finances, career, education – even planning for vacations.
"Many women don't understand how difficult it can be to become pregnant until they're already experiencing fertility problems," said Barbara Collura, executive director of RESOLVE. "Getting educated about leading causes of infertility, like poor ovarian reserve, arming themselves with the right tools, and starting a conversation with their doctors can help women better plan for a family."

The First Response® Fertility Test for Women is available at major food, drug and mass merchandise outlets. A package with two test sticks has a suggested retail price of $24.99. For more information, visit www.FirstResponse.com.

About the Surveys
The online survey was administered to RESOLVE constituents between November 4-December 15, 2008 through resolve.org, and was completed by over 700 women.

StrategyOne, an applied research consulting firm, conducted a nationwide telephone omnibus study on behalf of First Response® of 260 women 18-44. Interviews were conducted between November 6-November 10, 2008 using the field services of ORC (Opinion Research Corporation).

About Church & Dwight, Co., Inc.
Church & Dwight, Co., Inc., headquartered in Princeton, NJ, distributes First Response® Early Result Pregnancy Test and other First Response® products, including First Response® Rapid Result Pregnancy Test, First Response® Easy Read Ovulation Test, and Answer Pregnancy and Ovulation Tests.

About RESOLVE: The National Infertility Association
Founded in 1974, RESOLVE: The National Infertility Association, headquartered in McLean, VA, is the oldest and largest consumer-based, nonprofit group that provides education, advocacy and compassionate support for those struggling with infertility in the United States. Each year, RESOLVE and its nationwide network of affiliates handle more than 1.5 million contacts from people seeking information and help. For more information, visit the RESOLVE website at www.resolve.org.


Press Contact:
Kerry McCauley
Edelman
212-704-8222
Kerry.McCauley@edelman.com

Women Who Gain Excessive Weight During Pregnancy More Likely to Have Overweight Children

9 Jun 2008 05:01 Africa/Lagos


Women Who Gain Excessive Weight During Pregnancy More Likely to Have Overweight Children

PHILADELPHIA, June 9 /PRNewswire-USNewswire/ -- Children of mothers who gain more than the recommended amount of weight during pregnancy are more likely to be overweight at age seven, say researchers from The Children's Hospital of Philadelphia and the University of Pennsylvania School of Medicine, in a study published today in the American Journal of Clinical Nutrition. Children of mothers who are obese prior to pregnancy and gain excessive weight are at the greatest risk for overweight.


"The earliest determinants of obesity may operate during intrauterine life, and gestational weight gain may influence the environment in the womb in ways that can have long-term consequences on the risk of obesity in children," said study leader Brian Wrotniak, P.T., Ph.D., of The Children's Hospital of Philadelphia and the University of Pennsylvania. "Adherence to pregnancy weight gain recommendations may be a new and effective way to prevent childhood obesity, since currently almost half of U.S. women exceed these recommendations."


The researchers reviewed data from a cohort of 10,226 participants enrolled between 1959 and 1965 in the multicenter National Collaborative Perinatal Project. It was initiated to investigate risk factors for cerebral palsy at 12 U.S. sites. This study looked at the children born at full-term gestation, and researchers evaluated socioeconomic and growth data during gestation, at birth and at age 7. Maternal data were collected at enrollment by using a questionnaire that included maternal pre-pregnancy weight, age and race. Maternal weight and height were measured at the time of delivery to determine gestational weight gain - the difference between the measured weight at delivery and the reported pre-pregnancy weight.


According to the Institute of Medicine (IOM), which makes recommendations for weight gain during pregnancy, the amount of weight women should gain during pregnancy depends on the mother's weight status before pregnancy. Women at a healthy pre-pregnancy weight are encouraged to gain 25 to 35 pounds, while women who are overweight should stay between 15 to 25 pounds. Women who are underweight should gain more weight during pregnancy -- between 28 and 40 pounds.


Of the women studied by the researchers, 11 percent gained excessive weight, 24 percent gained adequate weight and 65 percent gained insufficient weight. Today, said the researchers, these proportions would be very different, with almost one in two women gaining more weight than recommended during pregnancy.


The authors say that encouraging pregnant women to adopt healthy eating practices and engage in aerobic physical activity could help them achieve appropriate weight gain and also help prevent obesity in their children. They add that benefits would likewise result from healthy eating and exercise before becoming pregnant, as well as reducing postpartum weight retention before a subsequent pregnancy.


Using the IOM guidelines, children whose mothers exceeded the recommended weight gain were 48 percent more likely to be overweight than children whose mothers stayed within the recommended weight gain. The risk of overweight was similar for children born of women who gained insufficient weight compared with mothers who gained appropriate weight during pregnancy.


The researchers add that more research is necessary to clarify whether the association between greater gestational weight gain and increased odds of overweight in offspring is causal, and whether it exists in today's environment of increasing obesity.


Dr. Wrotniak's coauthors were Justine Shults, Ph.D., of the Center for Clinical Epidemiology and Biostatistics (CCEB) at the University of Pennsylvania School of Medicine; Samantha Butts, M.D., M.S.C.E., of the Division of Infertility and Reproductive Endocrinology at the University of Pennsylvania School of Medicine; and Nicolas Stettler, M.D., M.S.C.E., of Children's Hospital and the Penn CCEB.


About The Children's Hospital of Philadelphia: The Children's Hospital of Philadelphia was founded in 1855 as the nation's first pediatric hospital. Through its long-standing commitment to providing exceptional patient care, training new generations of pediatric healthcare professionals and pioneering major research initiatives, Children's Hospital has fostered many discoveries that have benefited children worldwide. Its pediatric research program is among the largest in the country, ranking third in National Institutes of Health funding. In addition, its unique family-centered care and public service programs have brought the 430-bed hospital recognition as a leading advocate for children and adolescents. For more information, visit http://www.chop.edu/.


Source: The Children's Hospital of Philadelphia

CONTACT: Joey McCool of The Children's Hospital of Philadelphia,
+1-267-426-6070, McCool@email.chop.edu


Web Site: http://www.chop.edu/

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