London's New Queen...of Pop

Lady Gaga and Belvedere Vodka celebrate Born This Way. (PRNewsFoto/Belvedere Vodka, Richard Young)

13 May 2011 17:53 Africa/Lagos


London's New Queen...of Pop

Gaga hails Moss as "Born Perfect" as Belvedere celebrates Born This Way

PR Newswire

LONDON, May, 13, 2011

LONDON, May, 13, 2011 /PRNewswire/ -- Celebrity royalty joined Belvedere Vodka to celebrate the launch of Born This Way at an intimate performance from Lady Gaga. London's A-List including Kate Moss, Florence Welch, Erin O'Connor and Will.I.Am filled the exclusive Annabel's club to watch Gaga perform.

(Photo: http://photos.prnewswire.com/prnh/20110513/NY01832 )

The stripped back acoustic performance at William and Harry's favorite London hangout wowed the select audience of 150 people. Gaga arrived in a green veil and a leopard two-piece bikini with black print, before performing four songs, including Born This Way, album classics Speechless and You.

Gaga dedicated Speechless to her close friend Elton John, who she wished could have been there, she described him to the audience as 'free from the artifice of the industry'. Born This Way, she used as a shout out for supermodel Kate Moss, describing her as 'born perfect'.

Guests drank Belvedere cocktails inspired by the first three singles from the album – Born This Way, Judas and Edge of Glory.

For exclusive images and details on the party and performance go to www.facebook.com/belvederevodka.

ABOUT BELVEDERE VODKA

First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere's distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere Vodka's taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.

In 2010, Belvedere introduced Pink Grapefruit to its award-winning Maceration collection (Citrus, Orange, Black Raspberry) The most naturally expressive, authentic, fresh grapefruit essence available in the flavoured super premium vodka category, Belvedere Pink Grapefruit is distilled from whole pink grapefruits from Argentina.

Belvedere completed 2010 with the launch of Belvedere Intense Unfiltered 80 – vodka at its smoothest and most distinctive. Belvedere Intense Unfiltered 80 is created from 100% 'Single Estate' Dankowskie Diamond Ryle, a select baker's grade grain grown on a few Polish farms. The rye possesses such a naturally creamy, intense flavour that after being distilled four times, the vodka is left UNFILTERED in order to preserve its character and taste. The addition of Belvedere's two new products completes the super premium vodka collection along with Belvedere Intense 100 Proof which offers smooth, full-bodied flavors and Belvedere 1X; a blend of nine naturally distilled ingredients resulting in a taste that is completely unique.

Belvedere Vodka is available in top nightclubs and restaurants around the world and at all fine wine and spirits retailers.

SOURCE Belvedere Vodka

CONTACT: Tom Evans, Mission Media, +1-212-219-2787, tom@thisismission.com