New York, NY, April 15, 2011 /PRNewswire/ — Josie Maran shows off Argan-beautiful skin for the sake of natural beauty. This Earth Day, Josie Maran reveals the true benefits of her signature ingredient, Argan Oil, by stripping down to her most natural state in an exclusive “My First Time?” video and letting viewers in on an intimate experience she’ll never forget. The video will raise funding for the Women’s Earth Alliance, a unique organization that helps female community leaders worldwide address crucial issues such as food and water safety.
“The Women’s Earth Alliance is very dear to my heart,” says Josie. “That’s why this Earth Day, I’m exposing my beauty secret—Argan Oil—in an effort to raise awareness and funding for this vital cause.”
Every element of Josie Maran Cosmetics, from the packaging to the ingredients, is a reflection of Josie’s dedication to environmental responsibility and this exclusive new video is the next step in Josie’s commitment to green living. More than just the top seller for Josie Maran Cosmetics, Argan Oil is the foundation of Josie’s eponymous line and is at the heart of this Earth Day initiative. For each “Like” of the Argan Oil page on Sephora.com, Josie will make a $1 donation to benefit the Women’s Earth Alliance.
“My First Time?” stars Josie Maran showing her Argan-quenched skin on an exotic, desolate beach in Malibu where the environmentally active model and Josie Maran Cosmetics founder demonstrates the benefits of her star ingredient and beauty secret, Argan Oil, by revealing her healthy, radiant skin to the world this Earth Day.
For each Facebook “Like” of the Josie Maran Argan Oil page on Sephora.com from April 15 – May 31, $1 will be donated to the Women’s Earth Alliance© (up to $25,000USD total) by Josie Maran Cosmetics.
Who: Josie Maran
What: “My First Time?”
When: April 15, 2011 through May 31, 2011
Where: Watch the :60 video at http://bit.ly/josieM
How: “Like” the Argan Oil page at www.sephora.com/go/arganoil
Why: To help raise funding for Women’s Earth Alliance
About Josie Maran Cosmetics: A “chicological” approach to makeup, Josie Maran Cosmetics is a complete collection of pure, natural and evolved cosmetics that is equally chic, luxurious and beautiful. Josie Maran Cosmetics formulas are created with natural, nontoxic and gentle ingredients (including avocado, coconut, flax, jojoba, olive, soybean, beeswax, cocoa butter and shea butter). In keeping with Josie’s philosophy, all of the packaging is as pleasing to the planet as it is to the eye. Each product comes in sleek, rose-colored metallic packaging that is recyclable and/or biodegradable.
The name and logo of Women’s Earth Alliance is used with its permission, which in no way constitutes an endorsement expressed or implied of any product or company. © Copyright 2011. Women’s Earth Alliance, a not-for-profit, section 501(c)(3
Media Contacts:
Tractenberg & Co.
Annie Naslund / Dana Turek
212.929.7979
annie@tractenberg.com
danat@tractenberg.com
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